Sr. Product Marketing Manager

**Senior Product Marketing Manager**  
**Remote (U.S. preferred)**
 

About the role

We are looking for an experienced Product Marketing Manager who excels at turning product functionality into clear, compelling customer value stories.

You will own the complete go-to-market motion for features - from initial positioning through launch campaigns, sales & customer success enablement, in-product messaging, content creation, and post-launch adoption measurement and optimization.

This is a high-ownership, cross-functional role that sits at the center of product, marketing, sales, and customer success. You will work in a small, fast-moving team that prizes clear thinking, quick execution, and visible business impact.

Core responsibilities

- Develop and continuously refine crisp, differentiated product positioning and messaging frameworks that highlight customer value over feature lists  
- Lead full go-to-market execution for new feature releases and major product updates - including planning, messaging, multi-channel campaigns, and success measurement  
- Create and maintain high-quality sales enablement collateral: battlecards, competitive matrices, objection handlers, one-pagers, demo scripts, and presentation materials  
- Produce customer-facing content across multiple formats and channels: website copy, blog articles, case studies, video scripts, interactive product tours, in-app messaging, Help Center articles  
- Partner closely with Product Management to shape launch timing, naming, sequencing, and supporting materials  
- Work daily with Sales and Customer Success teams to equip them with the resources, training, and talking points needed to communicate value and drive usage  
- Use product analytics (primarily Pendo) to deeply understand real user behavior, identify adoption gaps, surface upsell / expansion opportunities, evaluate campaign effectiveness, and guide future priorities  
- Perform ongoing competitive analysis; maintain living competitive intelligence and positioning assets  
- Contribute to broader demand-generation efforts when features are central to the narrative (webinars, nurture sequences, paid ads messaging, etc.)  
- Present directly to customers and prospects (webinars, events, demos) and bring field-learned insights back into positioning and product feedback loops  
- Define and track meaningful KPIs related to feature awareness, activation, time-to-value, and sustained usage; regularly report progress and recommend action  

Experience & capabilities we value

- 7-10 years of product marketing experience in B2B SaaS (ideally with multiple successful feature / module launches)  
- Proven history of meaningfully increasing feature adoption and usage - we expect you to come prepared with 2-3 specific examples and the metrics that moved  
- Strong instinct for customer-benefit-first messaging ("so what" / "what's in it for me") rather than feature-heavy descriptions  
- Hands-on experience building and maintaining competitive battlecards, win/loss analysis, and positioning against direct competitors  
- Demonstrated ability to create high-quality, on-brand content across many formats (long-form, short-form, technical, emotional, instructional)  
- Comfortable working with product usage / behavioral analytics platforms (Pendo experience strongly preferred)  
- Previous exposure to HubSpot (or comparable modern CRM/marketing automation stack)  
- Regular, practical usage of AI tools to accelerate research, drafting, analysis, and content iteration  
- Data-literate and comfortable turning quantitative insights into concrete recommendations and priorities  
- Track record of thriving in small, remote, high-autonomy teams with limited process overhead  
- Excellent written and verbal communication - you can adapt tone and depth appropriately for executives, practitioners, technical buyers, and end users  
- Self-directed working style: you identify what needs to be done, propose approaches, and drive execution with minimal hand-holding  
- Bachelor's degree required; advanced degree or legal-tech domain experience considered a plus  

What we offer

- Competitive base salary meaningful performance bonus  
- Full medical, dental, and vision coverage for you and dependents  
- 401(k) with company contribution  
- $1,000 annual continuing education / professional development budget  
- $1,000 annual wellness stipend  
- Generous paid time off paid holidays family leave  
- 100% remote work (with occasional travel for important team events, customer meetings, or industry conferences)  
- Strong emphasis on reasonable working hours and sustainable work-life integration (typical expectation is ~40 focused hours/week)  

If you love distilling complex functionality into simple, powerful customer stories - and you have the data orientation, writing craft, and cross-functional influence skills to turn those stories into measurable adoption - we'd like to speak with you.

Email Your Resume In Word To
Nitu.Gulati-Pauly@cybercoders.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : CF2-1977340 -- in the email subject line for your application to be considered.
Nitu Gulati-Pauly - VP of Client Development

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa. This is a new role.

CyberCoders will consider for Employment in the City of Los Angeles qualified Applicants with Criminal Histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.

This job was first posted by CyberCoders on 02/09/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

This job was posted on 02/09/2026 and is open for 60 days

CyberCoders is proud to be an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  CyberCoders will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. CyberCoders is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. Individuals needing special assistance or an accommodation while seeking employment can contact a member of our Human Resources team at Benefits@CyberCoders.com to make arrangements.

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