Paid Search Specialist

Paid Search Specialist

Peoria, IL (Hybrid) | $65,000 - $70,000 | Full-Time

About the Opportunity

We are a globally recognized consumer lifestyle brand with a portfolio of iconic product lines sold across more than 100 countries. Our products are rooted in quality craftsmanship, innovation, and an authentic connection to the outdoor and active lifestyle community. With a strong direct-to-consumer presence and a growing ecommerce channel, we are investing in the digital marketing team that powers our online revenue engine.

This is an exciting opportunity to join an established brand with a loyal customer base and a collaborative, mission-driven culture. Employees at all levels describe an environment that genuinely values people, invests in professional development, and offers competitive compensation alongside meaningful work. We have been consistently recognized as a top employer in our region and across our industry.

 

The Role

We are seeking a Paid Search Specialist to join our growing digital marketing team. In this role, you will own and optimize our Google Ads campaigns across search, display, and shopping channels, with a direct impact on ecommerce revenue performance. You will blend analytical rigor with hands-on execution, using data to drive decisions and continuously improve campaign efficiency and return on ad spend.

This is not a support role - you will be a key contributor to our paid acquisition strategy, working closely with internal stakeholders including creative, web, and analytics teams to bring campaigns to life and maximize their impact.

 

Day-to-Day Responsibilities

-       Plan, build, and manage paid search, display, and shopping campaigns across Google Ads from initial setup through ongoing optimization

-       Manage advertising budgets strategically to hit revenue targets and efficiency benchmarks such as ROAS and CPA

-       Conduct keyword research and develop campaign structures including ad groups, match types, and negative keyword lists

-       Write and A/B test ad copy to improve click-through rates and conversion performance

-       Monitor campaign performance daily and adjust bids, budgets, and targeting to optimize for key performance indicators

-       Analyze search term reports and implement negative keyword strategies to reduce wasted spend

-       Collaborate with landing page and creative teams to ensure consistent messaging across the full campaign funnel

-       Build and manage first-party audience strategies including customer lists, site visitor remarketing, and lookalike audiences

-       Design and execute structured testing initiatives across audience targeting, creative formats, bidding strategies, and campaign structures

-       Provide regular performance reporting with actionable insights for internal stakeholders

-       Stay current with Google Ads product updates, policies, and digital advertising industry trends

 

Required Skills and Qualifications

-       2 to 4 years of hands-on Google Ads experience managing Search, Display, and Shopping campaigns

-       Strong working knowledge of keyword research, match type strategy, and ad copy best practices

-       Proficiency with conversion tracking, Google Tag Manager, and Google Analytics

-       Data-driven approach with the ability to interpret performance metrics and translate findings into strategic adjustments

-       Experience building and executing audience-based strategies including remarketing and first-party data activation

-       Comfortable working in Excel or Google Sheets for campaign reporting and analysis

-       Excellent communication skills and ability to present insights to non-technical stakeholders

-       Experience with Performance Max campaigns and ecommerce-focused paid media is a strong plus

-       Bachelor's degree in Marketing, Business, or a related field preferred

 

Why This Role Stands Out

-       Join a globally known brand with a loyal consumer following and consistent top-employer recognition

-       Work in an inclusive, collaborative culture that invests in its people through training, development, and meaningful perks

-       Hybrid schedule with 4 days in office and 1 day remote

-       Competitive salary ($65,000 - $70,000) plus a strong benefits package including medical, dental, vision, HSA with company match, 401k match, tuition reimbursement, and generous paid time off

-       High-visibility in-house role where your work directly drives ecommerce revenue and business growth

 

Benefits

• Vacation/PTO
• Medical
• Dental
• Vision
• 401k
• Bonus Potential
• Hybrid flex
   

Email Your Resume In Word To
Cody.Friend@CyberCoders.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : CF2-1988844L830 -- in the email subject line for your application to be considered.
Cody Friend - VP of Recruiting

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa. This is a new role.

This job was first posted by CyberCoders on 06/04/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth CyberCoders is proud to be an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications, and a virtual recruiter as part of the application process. A human recruiter reviews all results. Click here for details on our virtual recruiter .  Everforth CyberCoders will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. Everforth CyberCoders is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. Individuals needing special assistance or an accommodation while seeking employment can contact a member of our Human Resources team at Benefits@CyberCoders.com to make arrangements.

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