What are the responsibilities and job description for the Marketing Manager position at CyberCoders?
Title: Marketing Manager (100% remote)
*This role will not have any direct reports*
Salary: 70k-80k depending on education, experience, etc.
Position Overview
The Marketing Manager will be responsible for developing and executing effective marketing strategies to enhance brand visibility and drive customer engagement. This role involves managing marketing campaigns across various channels, including digital and traditional media, with a focus on SaaS solutions.
Key Responsibilities
- Develop and implement comprehensive marketing plans to achieve business goals.
- Manage and optimize content strategies across multiple platforms.
- Oversee brand communications to ensure consistency and alignment with overall brand strategy.
- Collaborate with the sales team to create marketing materials that support sales efforts.
- Analyze market trends and customer insights to inform marketing strategies.
- Lead organic social media initiatives to increase brand awareness and engagement.
- Design and execute email marketing campaigns to nurture leads and drive conversions.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in a marketing role, preferably in the SaaS industry or B2B
- Strong knowledge of marketing principles, strategies, and tactics.
- Experience with content creation and management.
- Familiarity with brand communication and positioning.
- Proficiency in organic social media marketing and email marketing.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively in a team environment.
- Experience with design tools like Figma is a plus.
Benefits
Salary : $70,000 - $80,000