Marketing Specialist

Job Summary
We are seeking an energetic and detail-oriented Marketing Specialist to join our dynamic marketing team. In this role, you will drive innovative marketing campaigns across multiple channels, enhance brand visibility, and support sales growth through strategic digital and traditional marketing initiatives. Your expertise will help us connect with our target audiences effectively, leveraging a variety of tools and platforms to maximize engagement and ROI. This paid position offers an exciting opportunity to contribute to impactful marketing projects while developing your skills in a fast-paced environment.

Responsibilities

• You will be tasked with conducting market research to identify industry trends, customer needs and competitive landscape
• Partner directly with management to create campaigns and programs that support business objectives and revenue targets
• Writing, editing, and proofing copy for marketing communications such as product packaging, printed collateral, digital content, advertising, customer presentations and press releases
• Create marketing collateral, including social media content, email, newsletters, blog content, and brochures
• Developing, monitoring and communicating project timelines and roadblocks
• Develop collateral and communications to support sales teams
• Tracking and reporting of marketing activities, including campaign effectiveness, social media and email performance, and website analytics
• Planning and helping to execute trade shows and events
• Prepare executive reports, generate data/trends using market intelligence
• Performing other duties as assigned

Qualifications

• Bachelor's Degree in Marketing or related field, or equivalent education and experience
• Minimum two years of Marketing experience, manufacturing preferred
• Strong understanding of business-to-business and business-to-consumer marketing practices, digital marketing and customer online experience, durable goods and retail sales channels
• Highly organized with ability to handle multiple projects independently; ability to take the lead and drive successful completion of projects
• Ability to communicate (verbal, written) and collaborate cross-functionally in a fast-paced environment
• Knowledge of digital marketing channels and trends, as well as proficiency in using marketing tools and platforms
• Strong initiative for efficiency and problem solving
• Fluent in English and primary language used in area of responsibility and/or location

Pay: $85,000.00 - $100,000.00 per year

Work Location: Remote

Salary : $85,000 - $100,000