What are the responsibilities and job description for the Paid Search and Performance Marketing Specialist position at Phase 3 Marketing and Communication?
PAID SEARCH AND PERFORMANCE MARKETING SPECIALIST
Agency Division
About Phase 3 Marketing & Communications
Phase 3 Marketing and Communications is an integrated marketing services company providing solutions from ideation to execution. Our mission is to simplify life for marketers by delivering the most-needed marketing services in-house, under one roof.
A certified Minority Business Enterprise (MBE), Phase 3 has offices in Atlanta, Dallas, Nashville, and the New York City metropolitan area. Since 2001, Phase 3 has been recognized as a top company by Inc. 5000, Printing Impressions, Atlanta Business Chronicle, and Nashville Business Journal.
Job Description
We are seeking an analytically strong, strategically minded emerging talent to join our Agency Division as a Paid Search and Performance Marketing Specialist.
This role is designed for a high-potential performance marketer early in their career who is ready to move beyond task execution and begin thinking like a strategist. You will manage paid search campaigns across a portfolio of clients, contribute to performance planning, and translate data into insights that influence business decisions.
You will work alongside Client Marketing, Strategy and Media leadership to ensure paid search efforts are aligned with broader marketing objectives. This is an opportunity to build deep expertise in performance marketing while developing the strategic and client-facing skills necessary for long-term growth within the agency.
What You Will Own
- Development, execution, and optimization of paid search campaigns across Google Ads (Search, Performance Max, Display, etc.)
- Ongoing performance analysis, identifying trends and opportunities that improve efficiency and growth
- Budget pacing and responsible stewardship of client investment
- QA processes to ensure campaign accuracy and excellence in execution
- Contribution to client reporting and presentation of performance insights
- Collaboration with cross-functional teams to support integrated marketing initiatives
The Ideal Candidate
- Approaches performance marketing with both precision and curiosity
- Seeks to understand not just what is happening in the data, but why
- Is motivated by measurable impact and continuous improvement
- Demonstrates maturity, accountability, and ownership beyond years of experience
- Is eager to grow into a senior performance strategist over time
What Success Looks Like
- Campaigns are launched accurately, strategically structured, and optimized with intention
- Performance trends are proactively identified and addressed
- Recommendations are backed by data and tied to client KPIs
- Clients and internal teams trust your analysis and perspective
- You consistently elevate your thinking from tactical execution to strategic contribution
Job Requirements
- 2 years of experience in paid search, digital media, or performance marketing (internships and certifications included)
- Current Google Ads certification; additional certifications a plus
- Strong analytical skills with comfort interpreting performance data and dashboards
- Advanced attention to detail and organizational discipline
- Clear, confident written and verbal communication skills
- Intellectual curiosity and a test-and-learn mindset
- Ability to thrive in a fast-paced, collaborative agency environment
- Occasional travel is required for client visits and presentations
- Standard office hours, though deadlines or the demands of a client may require working outside of regular office hours to ensure continued success
- This is a full-time, in-office position in Atlanta, Georgia