What are the responsibilities and job description for the Senior Creative Designer, Growth (Freelance) position at Crypto.com?
As a Senior Creative Designer for Growth, you will be responsible for conceptualizing and executing high-impact visual strategies that drive user engagement and platform adoption for OG.com. This role requires a seamless integration of AI-augmented workflows, sophisticated static graphics, and dynamic motion design to deliver high-performance creative assets at scale. We seek a candidate with a profound understanding of market dynamics who can translate strategic conviction into compelling visual narratives across paid media, social channels, and CRM touchpoints. As a cornerstone of the Creative Team, you will ensure that our 'Find Your Edge' brand promise is consistently and powerfully articulated to our global user base.
End-to-End Asset Creation: Rapidly ideate, design, and produce premium paid and social content for X, Instagram/Facebook, YouTube, and TikTok.
AI Integration & Automation: Use advanced AI tools to streamline creative ideation, asset generation, and production lifecycles, establishing a library of AI-enhanced templates and SOPs to scale efficiency.
Specialized Demographics: Create specialized, real-time visual content—such as odds and outcome visualizations—tailored to a trading and prediction market audience.
Data-Driven Iteration: Partner with the Growth and Creative teams to analyze asset performance, turning data insights (CTR, CPA) into fresh, optimized creative iterations.
Cross-Market Campaign Execution: Spearhead the execution of premium paid and social content for US and EU markets, delivering best-in-class motion and static graphics optimized for performance across diverse digital channels (X, Instagram/Facebook, YouTube, TikTok etc), with a focus on rapid iteration and data-driven optimization.
AI-Powered Workflow Integration: Incorporate advanced AI tools (Weavy, Higgsfield, Midjourney, Figma) to streamline creative ideation, asset generation, and production lifecycles.
Efficiency Scaling: Develop and institutionalize a library of AI-enhanced templates and standard operating procedures to scale departmental output and efficiency.
Strategic Concept Development: Devise innovative creative concepts for integrated advertising campaigns, social media initiatives, and corporate events.
Specialized Content Production: Produce specialized creative content, including real-time odds and outcome visualizations, tailored specifically to the prediction market demographic.
Design Strategy & Collaboration: Articulate design direction and strategic rationale to the Art Lead and Growth Marketing stakeholders.
Cross-Functional Partnership: Collaborate cross-functionally with the Growth and Creative teams to develop comprehensive marketing collateral.
Project Management: Follow Creative Ops Lead’s direction then manage personal workflows and project timelines to ensure consistent delivery of high-quality assets.
Stakeholder Liaison: Serve as a primary liaison between internal stakeholders and external vendors.
Full-Cycle Autonomy (Ideation Execution): You are an all-rounded creative who is equally strong at high-level concept ideation and hands-on, technical execution. Because you will operate independently (often across different timezones), you must be a self-starter who can take a loose goal or a data point and run with it without requiring step-by-step briefs.
Social Fluency & Trend Literacy: You possess a deep, native understanding of digital content landscapes and fast-moving social trends (especially on X, TikTok, and IG). You know what hooks an audience, what is culturally relevant right now, and how to adapt those trends to our niche instantly.
Performance-Driven Mindset: Proven experience working comfortably in a high-velocity, performance-driven environment. You understand growth metrics (CTR, CPA, ROAS), view creative fatigue as a puzzle to solve, and love using data to iterate on your designs.
AI Workflow Mastery: Proven expertise using generative AI tools within a professional design pipeline (e.g., Midjourney, Weavy, Higgsfield) to accelerate output without sacrificing premium quality.
Market Literacy: Deep understanding of trading mechanics, odds, and event-driven content. Experience or a strong interest in Crypto, Fintech, or Trading environments is highly advantageous.
Technical Excellence: Expert-level proficiency in Figma and Adobe Creative Cloud (After Effects, Premiere Pro, Illustrator, Photoshop) with a high-fidelity, motion-heavy portfolio.
5 years of experience in a fast-paced in-house creative growth team or a modern, high-output digital environment.
A portfolio that demonstrates performance creative (ads, social, hooks) over pure conceptual branding.
Excellent written and verbal English communication skills.
3D rendering capabilities.
On-camera video shooting/editing skills.
Experience creating real-time content tied to live, unfolding events.
We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.