Director of Parent Engagement & Advocacy, Alpha - $200,000/year USD

Families who select Alpha already rely on trusted advisors across every dimension of their lives. You'll fill the one gap that remains.

You'll become the person they reach out to when uncertainty arises, when instinct signals something's not quite right, or when they want to share a milestone they know you'll value. Your familiarity with each family will run deep enough to sense their needs before they voice them—and you'll possess the judgment and composure to respond with discretion, warmth, and apparent ease. Over time, your role will extend beyond the school itself. You'll become woven into the way they experience this defining period in their family's journey.

Trust of this caliber doesn't emerge from systems. It grows from presence—steady, daily, unhurried. You'll be there during morning arrivals and afternoon departures, at evening gatherings that carry weight, and in private conversations that never appear on a schedule. You'll cultivate a community families instinctively protect, where belonging feels natural and referrals flow from earned credibility.

Alpha operates outside traditional school conventions. Students complete core academics in two hours daily through AI-powered applications, then devote remaining time to public speaking, critical thinking, and applied projects. No conventional lectures. No filler assignments. Outcomes in the top 1% nationally. Families enrolling here invest in a vision they find compelling—but conviction requires stewardship.

You'll sustain that dialogue with every family, through every moment of doubt, for the duration of their child's enrollment. If articulating an unconventional approach to discerning skeptics feels draining, this position won't suit you. If it represents the most compelling conversation you could engage in, continue reading.

What You Will Be Doing

• Serve as the relationship anchor for every campus family—the evolving, deepening connection that ensures parents feel recognized, not merely attended to
• Identify potential concerns before they surface as explicit issues, and address them with the discretion and interpersonal skill that preserves trust
• Maintain visible presence in family spaces: morning arrivals (7–9am), afternoon departures (2–4pm), evening parent gatherings, and select weekend programming
• Develop a campus culture with authentic dimension—rituals, traditions, and meaningful moments that give families a sense of belonging to something they'll defend
• Nurture parent champions naturally, delivering experiences of such consistent quality that referrals emerge as the inevitable result
• Sustain the dialogue around Alpha's AI-powered approach with families managing screen time reservations, skeptical relatives, and periodic uncertainty—not only at enrollment, but across their entire campus tenure
• Recognize when a family doesn't align and manage that reality with the same care you apply to everything else—safeguarding the community is integral to serving it
• Establish the frameworks and cadences this position demands in a setting where standard operating procedures are still evolving
  
  

What You Won’t Be Doing

• Overseeing enrollment—that falls to the Admissions Director; your engagement starts once families enroll and intensifies thereafter
• Operating from behind a desk—your community presence defines the role
• Adhering to standard 9–5 schedules—early mornings, late afternoons, and evening commitments are core elements, not occasional demands
• Depending on administrative infrastructure, established workflows, or a complete team—you function with significant autonomy and construct what's necessary
• Approaching family relationships as accounts requiring management—this role rewards authentic connection, not procedural adherence
  
  

Director Of Parent Engagement & Advocacy Key Responsibilities

Serve as the trusted relationship anchor in every family's Alpha experience. Maintain their confidence through challenging moments, cultivate a community where belonging feels meaningful, and establish the conditions under which satisfied families become active advocates.

Basic Requirements

• Currently live within commuting range of one of these campuses OR prepared to relocate within 60 days (preference given to candidates with established local community ties): Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA
• Authorized to work in the U.S. without requiring sponsorship
• 5 years in a relationship-centered role serving high-net-worth or ultra-high-net-worth families—private school admissions, luxury hospitality, philanthropic advising, or any context where discretion, warmth, and social fluency mattered as much as competence
• Proven capacity to maintain relationships through challenging situations with sophisticated families and preserve trust throughout
• Authentic presence and communication approach that builds confidence rapidly with affluent, high-expectation families—credible without appearing rehearsed
• Direct familiarity with independent, private, or non-traditional education—through professional experience or as a parent—that provides genuine credibility when families scrutinize the model
• Sincere commitment to AI-powered education and the capacity to communicate that conviction authentically across years of parent relationships, not solely during enrollment discussions
• Flexibility for non-standard hours: early mornings (7–9am), late afternoons (2–4pm), evening events 2–3x/month, and occasional weekend activities
  
  

Nice-to-have Requirements

Exceptional candidates will possess at least one of the following:

• Established connections within the local affluent community that would provide immediate, organic credibility on campus
• Private school or independent school background with demonstrated success in family retention and community cultivation—beyond enrollment metrics alone
• Track record managing high-stakes family dynamics where your judgment and discretion were the foundation of sustained trust
• Natural talent for designing experiences—events, moments, settings—that make people feel part of something worth defending
• Prior startup or early-stage organization experience where you built from the ground up and maintained composure amid rapid change
  
  

About Alpha

Want to join a learning rebellion that’s transforming the traditional classroom?

Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.

They don’t play by the old rules.

Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world.

Alpha School is rewriting the rules of education.

Sounds too good to be true? It’s not.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5598-US-SugarLan-DirectorofPare1.001