Director of Parent Engagement & Advocacy, Alpha - $200,000/year USD

• On-site (multiple cities – refer to Requirements)
• W2 Employee
• $200K/yr
  
  

Families who select Alpha rely on trusted advisors across every dimension of their lives. This is the one relationship they haven't yet found.

You will serve as the person they reach out to when uncertainty arises, when something doesn't feel right, or when they want to share a milestone they know you'll appreciate. You'll develop deep familiarity with each family—enough to sense their needs before they articulate them—and you'll bring the judgment and composure required to address what they share with care, discretion, and apparent ease. Over time, you won't simply represent their child's school. You'll become woven into the way they experience this stage of their family's journey.

That depth of trust isn't built through a system. It emerges from presence—daily, steady, unhurried. You'll be a familiar face at morning drop-off and afternoon pick-up, at evening gatherings that hold meaning, and in the unscheduled conversations that never appear on a calendar. You'll shape a community that families protect instinctively, where belonging feels natural and referrals occur because the experience deserves them.

Alpha is not a conventional school. Students complete core academics in two hours daily through AI-powered applications, then dedicate the remainder of their time to public speaking, critical thinking, and real-world projects. No lectures. No busywork. Top 1% outcomes nationwide. The families who commit are investing in something they value deeply—but confidence requires care.

You'll sustain that dialogue with every family, through each moment of hesitation, for the duration of their child's enrollment. If advocating for a non-traditional model to discerning skeptics feels burdensome, this position isn't suitable. If it feels like the most compelling conversation you could engage in, continue reading.

What You Will Be Doing

• Take ownership of the relationship with every family on campus—the sustained, evolving connection that ensures parents feel recognized, not merely accommodated
• Identify concerns before they surface as conversations, and address them with the discretion and interpersonal skill that preserves confidence
• Maintain visible presence where families gather: morning drop-off (7–9am), afternoon pick-up (2–4pm), evening parent events, and select weekend activities
• Develop a campus community with authentic depth—gatherings, traditions, and interactions that foster a sense of belonging to something families want to safeguard
• Encourage parent advocates naturally, delivering experiences of such consistent quality that referrals emerge as a matter of course
• Sustain the ongoing dialogue about Alpha's AI-powered approach with families managing screen time questions, skeptical relatives, and occasional uncertainty—not only during enrollment, but throughout their tenure on campus
• Recognize when a family may not align with the community and manage that reality with the same care you apply to all interactions—preserving the community serves everyone
• Establish the systems and routines this role demands in a setting where the framework is still emerging
  
  

What You Won’t Be Doing

• Overseeing enrollment—that falls to the Admissions Director; your responsibility starts when families arrive and grows from that point
• Operating from a desk—your presence within the community defines the role
• Adhering to standard 9–5 hours—early mornings, late afternoons, and evening events are integral to the position, not occasional outliers
• Relying on administrative infrastructure, established protocols, or a complete team—you function with significant autonomy and create what's necessary
• Approaching family relationships as transactional accounts—this role values authentic connection, not procedural adherence
  
  

Director Of Parent Engagement & Advocacy Key Responsibilities

Serve as the central trusted relationship within each family's Alpha experience. Maintain their confidence through challenging moments, cultivate a community where belonging feels meaningful, and establish the conditions in which satisfied families become active advocates.

Basic Requirements

• Currently live within commuting range of one of these campuses OR willing to relocate within 60 days (preference given to candidates with established local ties): Denver, CO; Greenwich, CT; Boca Raton, FL; Tampa, FL; Boston, MA; Bethesda, MD; Charlotte, NC; Las Vegas, NV; Oklahoma City, OK; Tulsa, OK; Nashville, TN; Austin, TX; Dallas, TX; Fort Worth, TX; Park City, UT; Burlington, VT; Kirkland, WA; or Jackson Hole, WY
• Legally authorized to work in the U.S. without sponsorship
• 5 years in a relationship-focused role serving high-net-worth or ultra-high-net-worth families—private school admissions, luxury hospitality, philanthropy, or any setting where discretion, warmth, and interpersonal fluency were equally important as technical competence
• Proven capacity to sustain relationships through challenging situations with sophisticated families while maintaining trust
• Authentic presence and communication approach that builds confidence rapidly with affluent, high-expectation families—not polished in a way that appears rehearsed
• Direct familiarity with independent, private, or non-traditional education—through professional experience or as a parent—that provides credible grounding when families challenge the model
• Sincere confidence in AI-powered education and the capacity to sustain that conviction authentically across years of parent relationships, not solely during the enrollment phase
• Availability for flexible hours: early mornings (7–9am), late afternoons (2–4pm), evening events 2–3x/month, and occasional weekend activities
  
  

Nice-to-have Requirements

Exceptional candidates will have at least one of the following:

• Established connections within the local affluent community that would provide immediate, organic credibility on campus
• Private school or independent school background with a demonstrated record of family retention and community strength—not merely enrollment figures
• Experience managing high-stakes family dynamics where your judgment and discretion were the foundation of sustained trust
• A natural ability to create experiences—events, moments, environments—that make people feel they belong to something meaningful
• Prior startup or early-stage experience where you built from the ground up and remained steady amid rapid change
  
  

About Alpha

Want to join a learning rebellion that’s transforming the traditional classroom?

Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.

They don’t play by the old rules.

Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world.

Alpha School is rewriting the rules of education.

Sounds too good to be true? It’s not.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5598-US-FortWort-DirectorofPare1.021