Director of Parent Engagement & Advocacy, Alpha - $200,000/year USD

Families who choose Alpha rely on trusted advisors across every area of their lives. You will be the one they've been waiting for.

You'll become the person they reach out to when uncertainty arises, when intuition signals a concern, or when they experience a milestone they know you'll appreciate. You'll develop sufficient familiarity with each family to sense their needs ahead of any request—and you'll possess the discernment and composure to respond with tact, genuine care, and seamless professionalism. Over time, you won't simply be affiliated with their child's education. You'll become woven into how they experience this defining period of their family's story.

That level of confidence isn't manufactured through procedure. It emerges from presence—daily, reliable, and unhurried. You'll be a visible fixture during morning arrivals and afternoon departures, at evening gatherings that hold meaning, and in private exchanges that rarely appear on any schedule. You'll cultivate a community families instinctively protect, where inclusion feels natural and word-of-mouth recommendations arise because the quality of experience justifies them.

Alpha operates outside conventional school frameworks. Students complete core academics in two hours per day through AI-powered applications, then dedicate remaining time to public speaking, critical thinking, and applied projects. No traditional lectures. No unnecessary assignments. Top 1% outcomes nationally. Families who select it are investing in a model they value—but that commitment requires ongoing support.

You'll sustain that dialogue with each family, through every uncertainty, for the duration of their enrollment. If articulating an unconventional approach to discerning skeptics feels exhausting, this position won't suit you. If it represents the most compelling dialogue you could engage in, continue reading.

What You Will Be Doing

• Take ownership of the relationship with every enrolled family—the continuous, evolving connection that ensures parents feel recognized, not merely accommodated
• Identify emerging concerns before they surface as formal discussions, and address them with the sensitivity and interpersonal skill that preserves confidence
• Maintain visible presence where families gather: morning arrivals (7–9am), afternoon departures (2–4pm), evening parent functions, and select weekend engagements
• Develop a campus culture with authentic depth—programs, customs, and interactions that foster a sense of meaningful belonging among families
• Encourage parent advocacy naturally, delivering experiences so reliably outstanding that referrals emerge as an organic result
• Sustain the dialogue about Alpha's AI-centered model with families addressing screen time questions, skeptical relatives, and periodic uncertainty—not only during enrollment, but across their entire campus experience
• Recognize when a family alignment is unsuitable and manage that reality with the same professionalism you apply universally—safeguarding the community is integral to serving it
• Establish the frameworks and routines this position demands in a setting where operating guidelines are still evolving
  
  

What You Won’t Be Doing

• Overseeing enrollment processes—that responsibility belongs to the Admissions Director; your work commences once families join and intensifies thereafter
• Operating from a desk—your community presence defines the role
• Maintaining standard 9–5 schedules—early mornings, extended afternoons, and evening programming are foundational to the position, not occasional requirements
• Relying on administrative infrastructure, established protocols, or a complete team—you function with considerable independence and develop what's necessary
• Approaching family relationships as transactional accounts—this role values authentic engagement over procedural adherence
  
  

Director Of Parent Engagement & Advocacy Key Responsibilities

Serve as the central trusted relationship for every family's Alpha experience. Maintain their confidence through challenging moments, cultivate a community where belonging feels substantive, and establish the environment where satisfied families naturally become active advocates.

Basic Requirements

• Currently reside within commuting distance of one of these campuses OR willing to relocate within 60 days (preference for candidates with existing community roots): Scottsdale, AZ; Palo Alto, CA; Piedmont, CA; Lake Forest, CA; San Francisco, CA; Greenwich, CT; Bethesda, MD; New York City, NY; Austin, TX; Fort Worth, TX; Houston, TX; or Kirkland, WA
• Legally authorized to work in the U.S. without sponsorship
• 5 years in a relationship-focused role serving high-net-worth or ultra-high-net-worth families—private school admissions, luxury hospitality, philanthropy, or any setting where discretion, warmth, and interpersonal sophistication were as critical as competence
• Proven capacity to maintain relationships through challenging situations with sophisticated families and preserve trust throughout
• Authentic presence and communication approach that quickly establishes credibility with affluent, high-expectation families—genuine rather than rehearsed
• Personal familiarity with independent, private, or non-traditional education—through professional experience or as a parent—that provides legitimate authority when families question the approach
• Sincere conviction in AI-powered education and the capacity to express that belief authentically throughout years of parent engagement, not solely during initial enrollment
• Availability for variable hours: early mornings (7–9am), late afternoons (2–4pm), evening events 2–3x/month, and occasional weekend activities
  
  

Nice-to-have Requirements

Exceptional candidates will have at least one of the following:

• Established connections within the local affluent community that would provide immediate, organic credibility on campus
• Private school or independent school background with demonstrated success in family retention and community development—not merely enrollment metrics
• Experience managing high-stakes family dynamics where your judgment and discretion were the foundation of sustained trust
• A talent for designing experiences—events, interactions, environments—where participants feel they belong to something worthy of protection
• Prior startup or early-stage involvement where you built from the ground up and maintained composure amid rapid change
  
  

About Alpha

Want to join a learning rebellion that’s transforming the traditional classroom?

Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential.

They don’t play by the old rules.

Alpha is creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world.

Alpha School is rewriting the rules of education.

Sounds too good to be true? It’s not.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5598-US-LakeFore-DirectorofPare1.024