Senior Social Media Manager

Our boutique agency client is seeking a fulltime Senior Social Media Manager to lead paid social strategy and creator/influencer partnerships across a portfolio of brands. This individual contributor role will own campaign strategy, execution, optimization, and creator relationships while driving performance across paid social channels.

This role is hybrid onsite in Brooklyn, NY, three days per week. The ideal candidate brings deep expertise in Meta and TikTok advertising, strong knowledge of influencer marketing, and a proven ability to optimize campaigns that support both brand awareness and conversion goals. This role is client-facing, and you have an opportunity to make an exciting impact at a small agency.

Responsibilities:

Paid Social Strategy & Execution:

-Develop and execute paid social strategies aligned with business objectives, target audiences, budgets, and customer journeys.

-Translate client goals into campaign objectives, KPIs, audience strategies, budget allocations, bidding approaches, placements, and testing plans.

-Build, launch, manage, and optimize campaigns within Meta Ads Manager and TikTok Ads Manager.

-Oversee campaign setup, account readiness, access coordination, and pre-launch quality assurance.

-Monitor campaign performance, budget pacing, audience saturation, and creative fatigue, making data-driven optimizations as needed.

-Implement and validate tracking solutions, including pixels, conversion events, attribution settings, and server-side integrations.

-Design and manage A/B testing initiatives across audiences, creative assets, placements, and campaign structures.

-Analyze campaign performance and provide actionable recommendations to improve results.

-Maintain reporting, budget tracking, and campaign documentation.

Creator & Influencer Partnerships

-Identify, evaluate, and recommend creators and influencers based on audience alignment, engagement quality, performance history, and brand fit.

-Develop influencer partnership recommendations, including deliverables, fees, campaign objectives, and expected outcomes.

-Manage influencer outreach, negotiations, timelines, approvals, feedback, and payment coordination.

-Collaborate with internal teams to develop creator briefs and ensure alignment with campaign goals.

-Oversee agreements related to deliverables, usage rights, exclusivity, paid media permissions, and sponsorship disclosures.

-Manage paid amplification opportunities, including Meta Partnership Ads and TikTok Spark Ads.

-Track and evaluate influencer performance, providing recommendations for future partnerships and optimization opportunities.

Cross-Functional Collaboration

-Partner closely with creative and account teams to align paid social efforts with broader marketing objectives.

-Provide platform insights, audience trends, performance learnings, and strategic recommendations to inform content development.

-Stay current on platform updates, emerging trends, audience behaviors, and best practices across social media and influencer marketing.

-Present performance insights, recommendations, and strategic updates to internal stakeholders and clients as needed.

Qualifications

-5 years of experience managing paid social campaigns, preferably within an agency or multi-client environment.

-Hands-on expertise with Meta Ads Manager and TikTok Ads Manager, including campaign setup, optimization, reporting, and budget management.

-Sprout Social experience is preferred, but not required

-Demonstrated experience managing paid media budgets and delivering measurable performance results.

-Proven experience developing and executing influencer and creator marketing programs from strategy through performance analysis.

-Strong understanding of digital marketing measurement, attribution, conversion tracking, pixels, and analytics.

-Experience managing creator contracts, usage rights, sponsorship disclosures, and paid amplification campaigns.

-Excellent analytical, organizational, project management, and communication skills.

-Ability to manage multiple brands, priorities, and deadlines in a fast-paced environment.

-Strong presentation skills with the ability to communicate recommendations and results to stakeholders.

-Collaborative mindset with the ability to work effectively across account, creative, and marketing teams.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

• Comprehensive Benefits Package: Employees are eligible for medical, dental, and vision insurance, along with a 401(k) retirement savings plan. The company contributes toward employee healthcare premiums to help reduce out-of-pocket costs. Eligibility and plan details will be provided upon hire.
• Paid Holidays: The company observes a generous holiday schedule throughout the year, including major federal holidays. Additional year-end time off may be provided based on the annual company calendar and business needs.
• Religious & Cultural Observances: The company supports flexibility for employees observing religious or cultural holidays not included in the standard holiday calendar and will provide reasonable accommodations as applicable.
• Personal Time Off: Employees receive personal days each year to use for personal needs, appointments, or additional time away from work. Specific eligibility and accrual details will be shared during onboarding.

Email Your Resume In Word To

Danielle.Aranya@jobalert.creativecircle.com

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.

Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : DA12-1996851L724 -- in the email subject line for your application to be considered.

Danielle Aranya - Recruitment Strategist

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 09/09/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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