CRM & Loyalty Marketing Specialist

CRM & Loyalty Marketing Specialist

Our large transportation client is seeking a CRM & Loyalty Marketing Specialist to support the planning, development, and execution of integrated marketing campaigns designed to drive customer engagement, loyalty, and revenue growth. This role will focus on delivering targeted communications across email, direct mail, and digital channels while partnering with cross-functional teams, agencies, and vendors to execute high-impact marketing programs. The ideal candidate combines strong project management capabilities, analytical thinking, and direct marketing expertise to deliver campaigns on time, on budget, and with measurable results.

The Basics

Duration: 4 month

Hours Per Week: Full-time, 40 hours per week

Location Requirements: Onsite, Chicago, IL

Top 3 Required Qualifications

1. 3 years of experience executing direct marketing campaigns across email, direct mail, and digital channels.
2. Strong project management and analytical skills with experience managing multiple campaigns, stakeholders, timelines, budgets, and deliverables simultaneously.
3. Proficiency with Microsoft Excel, PowerPoint, and project management tools, paired with excellent written and verbal communication skills.

Other Qualifications

• Bachelor's degree required.
• Experience developing and executing customer loyalty, CRM, lifecycle, or retention marketing initiatives.
• Ability to analyze campaign performance, interpret test results, and apply insights to future programs.
• Experience working with external agencies, print vendors, email service providers, and other marketing partners.
• Strong organizational, problem-solving, and attention-to-detail skills.
• Ability to collaborate effectively across marketing, product, communications, operations, and other cross-functional teams.
• Familiarity with campaign management platforms such as Unica or similar marketing automation and campaign management tools preferred.
• Experience in the airline, travel, hospitality, or loyalty marketing space is a plus.
• Must be legally authorized to work in the United States without sponsorship.

Key Responsibilities

• Plan, develop, and execute integrated marketing campaigns across email, direct mail, and digital channels to drive customer engagement and maximize return on investment.
• Partner with internal teams to develop annual marketing plans, promotions, and customer engagement strategies.
• Manage promotional campaigns from concept through execution, including communication strategy, creative development, production timelines, approvals, and budgets.
• Coordinate with internal stakeholders and external partners to ensure campaigns are delivered on schedule and aligned with overall business objectives.
• Develop audience segmentation and targeting strategies to deliver relevant, personalized customer communications.
• Monitor campaign performance and conduct testing using control and test groups to optimize results and improve future marketing efforts.
• Communicate campaign status, results, and recommendations to stakeholders while identifying opportunities to improve processes and efficiencies.
• Ensure all marketing communications maintain brand consistency and align with broader organizational objectives.
• Incorporate competitive insights, customer behavior trends, and industry best practices into marketing planning and execution.
• Maintain a high standard of accuracy and quality while ensuring campaigns are delivered on time and within budget.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

 

Email Your Resume In Word To
Donna.Ruch@jobalert.creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : DR8-1991775L751 -- in the email subject line for your application to be considered.
Donna Ruch - Senior Recruiter, National Delivery

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 07/09/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

Copyright © 2026 Everforth, Inc. All rights reserved.