What are the responsibilities and job description for the Content Lead position at Creative Circle?
Our client in the IT solutions space is looking to hire a full time Content Lead to join their team, full time!
The Content Lead will own and execute their B2B content strategy. This role is perfect for someone who thrives in a fast-paced environment, loves storytelling, and knows how to turn insights into compelling content that resonates with a B2B audience. You'll work closely with the founder to build a simple, scalable content system and create content that elevates the voices of our leadership and sales team-not just the company page.
**This is a full time, direct hire role! The team works on site 3 days from their Miami, FL office.**
Key Responsibilities
- Develop Content Pillars: Collaborate with the founder to define and refine core themes that align with our ICP (Ideal Customer Profile).
- Build a Content System:
- Listen to sales calls and analyze transcripts for insights.
- Interview key team members to uncover stories and observations that resonate with prospects.
- Social Content Creation:
- Ideate and write LinkedIn posts for our sales team and leadership to share.
- Focus on personal-brand-driven content rather than corporate messaging.
- Video Strategy & Production:
- Contribute to short-form video strategy for LinkedIn, YouTube, and other platforms.
- Write scripts and act in a journalistic role-asking questions behind the camera to draw out authentic insights.
- Content Ideation: Continuously generate fresh ideas for posts, videos, and campaigns that engage and convert.
What We're Looking For
- Proven B2B Experience: You understand how to create content that speaks to decision-makers and drives engagement.
- Content System Builder: Experience developing repeatable processes for sourcing and creating content.
- LinkedIn Expertise: Skilled at writing posts that grab attention, spark conversation, and deliver value.
- Video Savvy: Ability to ideate and script short-form videos that feel authentic and compelling.
- Storytelling Mindset: Journalistic approach to uncovering insights and turning them into narratives.
Nice-to-Have
- Familiarity with YouTube and LinkedIn video best practices.
- Experience working closely with founders or senior leadership on thought leadership content.
