Brand Manager (CPG)

Our client, a leading consumer brand in the pet care space, is looking for a Brand Manager to join their team full-time.

This role is based in Burlington, MA, with an onsite schedule of Monday through Thursday and remote work on Fridays. Candidates must live within commuting distance or be willing to relocate (relocation package is provided).

RESPONSIBILITIES:

- Develop a deep understanding of the consumer, category, brand, and product portfolio.
- Analyze brand, product, promotional, and category performance to identify trends, risks, and growth opportunities.
- Translate consumer and market insights into actionable brand strategies.
- Lead cross-functional innovation and product renovation projects from concept through commercialization and launch.
- Develop and execute annual brand plans, including new product launches, promotional strategies, merchandising, and distribution opportunities.
- Identify new growth opportunities within the Treats category using data insights and market observations.
- Partner across consumer insights, innovation, sales, and integrated marketing to drive portfolio growth.
- Contribute to broader brand management and business growth initiatives.

REQUIREMENTS:

- Bachelor's degree required; MBA preferred or equivalent experience.
- 3-5 years of CPG Brand Management experience.
- Strong analytical skills and strategic mindset.
- Proficiency with Nielsen or IRI.
- Experience analyzing consumer, brand, product, and category performance.
- Strong creative eye with experience in packaging and marketing asset development.
- Proven ability to lead, influence, and collaborate with cross-functional teams.
- Experience managing projects from strategy and concept through execution.
- Consumer-first mindset with strong ownership and accountability.
- Positive, pragmatic approach to challenges and opportunities.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Email Your Resume In Word To
Kimberly.Murray@jobalert.creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : KM22-1997653L773 -- in the email subject line for your application to be considered.
Kimberly Murray - Sr. Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 09/20/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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