Vice President Operations

WHO ARE WE...

We are one of the fastest-growing Quick Service Retail brands in the world, with plans to open more domestic locations through 2026 & 2027. We are rapidly expanding with over 700 locations across 38 states in the US.

We're passionate about crafting delicious and unique beverages while providing a fast and friendly customer experience. We believe in creating a vibrant and energetic work environment where our team members can thrive and grow.

WHAT’S BREWING IN THIS ROLE...

We are seeking a Vice President, Operations – New Openings & Growth, to lead the operational strategy and execution of our rapidly expanding store footprint.

This leader will build and scale the systems, teams, and processes required to successfully open, launch, and stabilize new We store across multiple markets. The role will partner closely with Real Estate, Construction, Training, HR, and Field Operations to ensure new stores open on time, operate at peak performance, and deliver the high-energy guest experience that defines the We brand.

This person will play a critical role in translating our aggressive growth strategy into repeatable, scalable operational execution, ensuring new stores launch with the right teams, training, and operational discipline.

THE FLAVOR YOU ADD...

New Stand Opening Strategy & Execution

• Lead the operational strategy and execution of new stand openings across all markets.
• Continuously enhance and evolve existing new store opening playbooks, systems, and processes to support future growth.
• Ensure every new stand launches with exceptional operational readiness, staffing, training, and leadership support.
• Oversee opening timelines, readiness reviews, launch execution, and post-opening stabilization efforts.
• Establish scalable operational frameworks that enable consistent execution regardless of market size, geography, or growth pace.

Growth Strategy & Operational Scaling

• Translate aggressive growth objectives into scalable operational execution plans.
• Partner closely with Development, Real Estate, and Construction teams to align operational readiness with development timelines.
• Evaluate growth initiatives and expansion strategies through an operational lens to ensure long-term sustainability and performance.
• Identify opportunities to simplify, standardize, and improve processes as organizational complexity increases.
• Help shape the operational infrastructure required to support continued enterprise growth.

Data, Analytics & Business Performance

• Serve as a key strategic thought partner in evaluating the operational effectiveness of growth initiatives and enterprise programs.
• Utilize data and analytics to identify the true drivers of operational excellence, efficiency, and stand performance.
• Analyze trends, performance indicators, and operational metrics to drive informed decision-making and continuous improvement.
• Partner with cross-functional leaders to assess new processes, technologies, and initiatives, providing guidance on what represents best-in-class execution and where adjustments are needed.
• Develop and monitor key performance indicators related to stand openings, operational readiness, stabilization, productivity, and long-term performance.

Cross-Functional Leadership & Enterprise Influence

• Lead and influence cross-functional teams across Development, Construction, HR, Training, Marketing, Supply Chain, Technology, and Operations.
• Ensure all operational components—including staffing, training, equipment, inventory, systems, and processes—are fully aligned prior to opening.
• Provide operational expertise and strategic input to enterprise initiatives that impact stand performance and scalability.
• Drive alignment across departments to ensure growth objectives are achieved without compromising operational excellence.
• Serve as a trusted advisor to senior leadership on operational strategy, scalability, and execution.

Operational Excellence

• Ensure new stands launch with strong performance in:
• Speed of service
• Team readiness
• Guest experience
• Product quality
• Operational efficiency
• Champion operational standards that support sustainable growth while preserving culture and brand consistency.
• Lead continuous improvement efforts that strengthen execution, simplify operations, and improve performance outcomes.
• Establish processes that allow the organization to scale while maintaining high standards of accountability and operational discipline.

Team Leadership & Development

• Lead and develop a large, multi-layered organization supporting New Stand Openings, Growth Operations, and cross-functional operational initiatives.
• Provide leadership and direction to a team whose influence spans hundreds of employees across NSO, NSG, and operational support functions.
• Build leadership capability within the organization and create a strong pipeline of future operational leaders.
• Mentor and develop leaders responsible for stand openings, growth execution, and early-stage performance.
• Foster a culture of accountability, ownership, collaboration, and continuous improvement.

Performance & Accountability

Track and improve key performance metrics, including:

• Speed to operational stability
• Staffing readiness
• Drive-thru throughput and service times
• Labor efficiency
• Guest satisfaction
• Team engagement and retention
• Operational consistency
• New stand performance benchmarks

Ensure new stands achieve operational performance expectations within defined timelines while continuously improving launch effectiveness across the system.

MUST-HAVE INGREDIENTS...

IDEAL EXPERIENCE

• 12–15 years of progressive leadership experience in multi-unit operations within high-growth QSR, drive-thru, retail, hospitality, beverage, or consumer service environments.
• Proven success leading large-scale new unit openings, market expansion initiatives, or enterprise growth programs.
• Experience leading large organizations and influencing teams that collectively impact hundreds of employees across multiple markets and regions.
• Demonstrated success operating in highly complex, fast-growing organizations with aggressive expansion goals.
• Strong experience using data, analytics, and operational metrics to drive performance improvements and business decisions.
• Proven ability to evaluate operational effectiveness, identify performance drivers, and implement scalable solutions.
• Experience supporting rapid growth environments with significant annual opening volumes and increasing organizational complexity.
• Demonstrated success scaling operations across multiple regions, markets, or business units.
• Experience working within company-owned and/or franchise operating models.
• Strong understanding of drive-thru operations and guest-focused service environments.
• Experience leading geographically dispersed teams through periods of rapid growth and organizational change.

LEADERSHIP PROFILE

The ideal candidate is a strategic operator, enterprise leader, and analytical thinker who excels at turning growth ambitions into operational results.

They possess the ability to see around corners, anticipate challenges, and leverage data-driven insights to continuously improve performance. They are equally comfortable discussing enterprise strategy in the boardroom and supporting operational execution in the field.

They are known for:

• Exceptional business acumen
• Strategic thinking and enterprise leadership
• Strong analytical and problem-solving skills
• Data-driven decision making
• Operational excellence and continuous improvement
• Cross-functional influence and partnership
• Executive presence and communication skills
• High standards and attention to detail
• Bias for action
• Ownership mentality
• Sense of urgency
• Resilience and grit
• Ability to thrive in fast-paced, high-growth environments

This role requires a leader who can balance strategy with execution, influence across functions, challenge conventional thinking, leverage data to drive better decisions, and consistently deliver results at scale.

TRAVEL

• This role requires significant travel to support stand openings, growth initiatives, and market expansion efforts.

WHY THIS ROLE MATTERS

Our ability to sustain industry-leading growth depends on more than opening new stands—it depends on opening them exceptionally well.

This role serves as the operational architect behind our growth strategy, ensuring we scale with discipline, consistency, efficiency, and excellence. The Vice President of Operations – New Stand Openings & Growth will directly influence how we grow, how quickly new stands achieve performance expectations, and how effectively we maintain our culture and operational standards as we expand.

The impact of this role will be felt across hundreds of team members, dozens of markets, and every new stand we open.

WHY SHOULD YOU JOIN US?

This is a rare opportunity to join one of the fastest-growing brands in the country and help shape the next chapter of our growth story.

You will work alongside an ambitious executive leadership team, influence enterprise-wide strategy, lead a high-impact organization, and play a critical role in defining how we scale for years to come.

If you are a strategic operator who thrives in high-growth environments, loves solving complex business challenges, leverages data to drive decisions, and is passionate about building operational excellence at scale, we would love to hear from you.