Vice President Marketing

Position Summary

The Senior Vice President of Marketing will play a pivotal role in shaping and executing the organization’s long-term marketing vision and growth strategy. Reporting to the Chief Executive Officer, this leader will be responsible for designing and implementing a cohesive marketing roadmap that strengthens brand presence, deepens customer engagement, and accelerates revenue performance.

This role oversees the full marketing ecosystem and ensures the company is positioned as a category leader. The SVP will champion a data-informed, innovative approach to marketing while cultivating a high-performing, collaborative team within a dynamic, publicly traded business environment.

Key Responsibilities

• Develop and execute an integrated marketing strategy aligned with corporate priorities and growth targets.
• Guide brand strategy, messaging frameworks, and communication plans to enhance brand equity and market perception.
• Lead customer acquisition, retention, and engagement initiatives across digital channels, social platforms, traditional media, and direct outreach.
• Use analytics, market research, and customer insights to inform decisions, optimize campaigns, and evaluate performance.
• Recruit, develop, and inspire a best-in-class marketing organization built on creativity, accountability, and cross-functional collaboration.
• Partner with sales, product, and technology teams to ensure cohesive go-to-market execution and a seamless customer experience.
• Oversee digital marketing efforts—including paid media, SEO/SEM, lifecycle marketing, and CRM strategies—to boost traffic, engagement, and conversion.
• Direct public relations, corporate communications, and content initiatives to strengthen internal and external storytelling.
• Manage the marketing budget, ensuring resources are allocated strategically and efficiently.
• Communicate marketing strategies, performance insights, and future plans to executive leadership, board members, and other stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree (MBA or similar) preferred.
• 10–15 years of increasingly senior marketing experience, including at least five years in executive leadership (VP or above) within a public company or high-growth organization.
• Demonstrated success building and scaling high-performing marketing teams.
• Expertise in digital marketing, brand strategy, customer lifecycle management, and data-driven decision-making.
• Exceptional communication and presentation skills, with the ability to influence across all organizational levels.
• Strong analytical mindset with a track record of using metrics and KPIs to shape strategy.
• Ability to translate business goals into creative, measurable marketing programs.
• Knowledge of compliance, data privacy, and regulatory considerations related to marketing in a public-company environment.
• Commitment to organizational values, culture, and mission.