Vice President Marketing

Parker and Sons is seeking a Senior Vice President of Marketing to act as a key member of the executive leadership team, responsible for developing and executing an enterprise-wide marketing strategy that accelerates growth, enhances brand equity, drives demand generation, and strengthens the customer experience across all locations. This leader oversees all digital and traditional marketing efforts, brand strategy, consumer insights, marketing operations, and performance analytics to improve ROI and achieve aggressive revenue and market-share goals. The ideal candidate is a Direct to Consumer (B2C), data-driven marketer who can scale a high-velocity marketing engine, lead a cross-functional team, and partner closely with Operations, Sales, and Finance to align marketing investments with business outcomes

Who Are We

?Parker & Sons was founded by Jack and Faye Parker in 1974 in Phoenix, Arizona. Back then, trust wasn’t just a word; it was a contract. After over 50 years, Parker & Sons has evolved into one of Arizona’s oldest and largest home service providers with more than 1,000 team members in Phoenx and Tucson and the same old-fashioned quality and workmanship that Grandpa Parker started this business with, still exists today. As an employer, Parker & Sons supports goals, embraces new ideas, rewards success, and opens up career paths as far-reaching as your talent and motivation will take you

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What's In It For M

• e?Competitive Compensati
• onBonus Eligible position at 10% of Base Salary, Annual
• lyAccrued PTO pl
• anHealth, Vision and Dental plans for you and your family to choose fr
• om401K Retirement Plan: company will match 30% up to the first 6% of yo
• urcontributed amoun
• t.Life Insurance, Short-Term and Long-Term Disabili
• tySpecial Program Options: FSA, EPA, Legal Services and Identity The
• ftWorking in a dynamic, collaborative, and fun environme
• ntCoached and supported career growth through Wrench Universi

ty
What Will I

Do?Marketing Strategy & Leaders

• hipDevelop and execute the enterprise marketing strategy aligned to the company’s growth goals and market expansion pla
• ns.Lead all aspects of brand positioning, demand generation, customer acquisition, and retention across multiple geographi
• es.Oversee a $10M annual marketing budget with discipline, rigor, and ROI accountabili
• ty.Mentor and scale a high-performing, 6-member internal marketing organizat
• ionServe as a strategic advisor to the President and executive team on market trends, competitive dynamics, and brand opportuniti

es.Demand Generation & Performance Market

• ingOwn full-funnel performance marketing strategies across paid search, paid social, SEO, display, CTV, email, and emerging channe
• ls.Ensure campaigns are optimized for efficiency, quality, and revenue impact across diverse business uni
• ts.Leverage analytics platforms to enhance audience segmentation, attribution modeling, and channel performance manageme

nt.Brand Strategy & Creat

• iveStrengthen brand architecture and cohesion across all locations while enabling localized flexibili
• ty.Lead creative direction for integrated campaigns, advertising, content development, and customer experience initiativ
• es.Ensure consistent brand standards across digital, print, in-store, and customer touchpoin

ts.Customer Insights & Analyt

• icsBuild a culture of data-driven decision-making using consumer insights, research, and competitive analys
• is.Oversee marketing analytics, KPI dashboards, monthly business reviews, and forecasting mode
• ls.Partner with Finance to align marketing spend with revenue projections and profitability goa

ls.Cross-Functional Leaders

• hipCollaborate closely with Operations and Sales to align marketing activities with business priorities, location performance, and customer nee
• ds.Partner with technology to enhance the customer journ
• ey.Work with HR and Communications on employer brand, recruiting marketing, and internal messag

ing
Do I Have What it Ta

kes?
Qualificat

• ions:15 years of progressive marketing leadership experience, including executive-level overs
• ight.Proven success leading marketing for a multi-location or multi-brand business, ideally in B2C service, franchise, or consumer-focused indust
• ries.Deep expertise in performance marketing, digital channels, customer acquisition strategy, and full-funnel optimiza
• tion.Experience managing budgets of $10M with a clear track record of ROI improve
• ment.Strong analytical mindset; comfortable leading teams in attribution modeling, forecasting, and data-driven experimenta
• tion.Exceptional leadership, influencing, and communication skills; proven ability to build and scale high-performing teams with a willingness to roll up your sleeves when ne
• eded.Demonstrated success driving transformation, modernizing marketing capabilities, and implementing scalable processes and sys
• tems.Bachelor’s degree in Marketing, Business, or related field required; MBA prefe

r

red. Competen

• cies:Strategic Thinking & Business Acumen: Thinks several steps ahead and aligns marketing strategy directly to P&L, revenue growth, market dynamics, and multi-location business priori
• ties.Data-Driven Decision Making & Analytical Rigor: Uses analytics, attribution, and performance metrics to make objective decisions that maximize ROI and guide continuous optimiza
• tion.Innovation & Creative Problem Solving: Introduces fresh, insight-driven ideas and modern marketing approaches that challenge convention and unlock new growth opportuni
• ties.Cross-Functional Collaboration & Influence: Builds strong partnerships across Operations, Sales, Finance, and Technology to drive aligned decisions and enterprise-wide outc
• omes.Customer-Centric Leadership: Prioritizes customer insights and behaviors to design marketing strategies that elevate the brand experience and drive loy
• alty.Operational Excellence & Execution Discipline: Ensures strategies translate into disciplined, high-quality execution through reliable processes, strong project management, and clear accountabi