What are the responsibilities and job description for the Social Media Marketing Manager position at Confidential?
Social Media Marketing Manager (Subject Matter Expert) NY | 125,000 – $130,000 base salary, plus benefits
About the Company
We are a fast-growing, global consumer goods company known for building culturally relevant, purpose-driven lifestyle brands. We operate with an entrepreneurial mindset and value deep expertise, bold creativity, and strong cultural intuition.
The Role
We’re seeking a Social Media Marketing Manager who is a true subject-matter expert in social-first storytelling, creator marketing, PR amplification, and experiential activation.
This is not a generalist brand role.
You will be the go-to expert for how the brand shows up in culture — shaping conversations, building community, and translating moments into meaningful engagement across social, earned media, and real-world experiences.
What You’ll Do
📱 Social Strategy & Execution (Expert-Level): Own and evolve the social media strategy across platforms, creating platform-native content that drives conversation, relevance, and shareability.
🎥 Creator, Influencer & Affiliate Programs: Lead creator-led and affiliate initiatives with a strong POV on authenticity, cultural fit, and performance — especially on TikTok and Meta.
📣 PR & Earned Amplification: Partner with PR teams and agencies to amplify earned moments through social, ensuring campaigns land culturally and travel organically.
🎪 Experiential-to-Social Activation: Help bring experiential programs to life through social-first content, earned buzz, and creator participation.
📊 Performance & Insights: Own measurement across social and creator channels; translate insights into strategic recommendations and creative optimization.
🤝 Cross-Functional Leadership: Act as the internal expert, advising brand, media, and eCommerce teams on best-in-class social, creator, and engagement strategy.
What We’re Looking For
- 5–7 years of deep, hands-on experience in social media marketing, influencer/creator marketing, or consumer engagement.
- Demonstrated expertise in social-first storytelling, PR amplification, and experiential marketing — beyond basic content publishing.
- Proven success building and managing creator, influencer, or affiliate programs.
- Strong cultural fluency and instinct for trends, formats, and community dynamics.
- Ability to operate as a strategic advisor and executional leader, not just a campaign manager.
- Experience working with agencies and cross-functional partners.
- Familiarity with tools such as CreatorIQ, Sprout, Meta Business Suite, TikTok Analytics, and Google Analytics is a plus.
Salary : $125,000 - $130,000