Social Media and Marketing Manager

Brand Manager – Robbie & Co. Men’s Shop

Job Type: Full-Time

Overview

Robbie & Co. is a rapidly growing New York City men’s suiting and tuxedo brand specializing in weddings, custom tailoring, premium rentals, and elevated VIP experiences. We are seeking a dynamic and innovative Brand Manager to lead the development and execution of brand strategy across all physical and digital channels.

In this role, you will shape how Robbie & Co. shows up to the world—through storytelling, digital content, social media, wedding campaigns, partnerships, and in-store experiences. Your strategic and creative leadership will help position Robbie & Co. as NYC’s go-to destination for grooms, groomsmen, and premium menswear clients.

This is a rare opportunity to make a major creative and operational impact inside a boutique, fast-paced, high-growth retail brand.

Key Responsibilities Brand Strategy & Development

• Develop and execute comprehensive brand strategies aligned with Robbie & Co.’s growth goals for weddings, rentals, custom suiting, and VIP services.
• Maintain consistent brand identity, messaging, and tone of voice across all platforms, touchpoints, and in-store materials.
• Create elevated, stylish visual content (lookbooks, signage, flyers, digital assets).

Digital Marketing & Social Media

• Manage all Robbie & Co. social channels (Instagram, TikTok, YouTube Shorts), including weekly content creation, scheduling, and engagement.
• Capture and edit content from fittings, groomsmen groups, events, product drops, and store moments.
• Run paid digital campaigns (Meta, Google, TikTok) to drive new customer acquisition, wedding party bookings, and rental inquiries.
• Maintain and optimize e-commerce, booking funnels, and landing pages.

Market Research & Product Positioning

• Conduct market and competitor research, including wedding trends, menswear shifts, local NYC/tri-state retail trends, and buyer preferences.
• Support promotions and product positioning for custom suits, tuxedo rentals, accessories, and seasonal collections.

Public Relations, Influencers & Partnerships

• Plan and execute PR campaigns to enhance the Robbie & Co. brand and media presence.
• Build relationships with NYC/NJ wedding planners, photographers, influencers, and event spaces to drive referrals.
• Promote in-store events, “Groomsmen Fitting Parties,” trunk shows, brand collaborations, and community partnerships.

B2B, Corporate & Event Marketing

• Develop B2B marketing strategies to grow relationships with corporate clients, concierge services, event planners, hotels, and hospitality partners.
• Support marketing for VIP & private shopping experiences.

Analysis & Reporting

• Track key performance metrics (traffic, engagement, conversions, bookings).
• Produce weekly reports on campaign effectiveness, ROI, and customer behavior.
• Adjust campaigns based on performance data to maximize results.

Cross-Functional Collaboration

• Work closely with sales teams to align branding and marketing efforts with revenue targets.
• Support internal initiatives such as new service launches, rental programs, quality control branding, and in-store experience upgrades.

Budget & Campaign Management

• Manage marketing budgets efficiently while identifying creative opportunities to scale visibility.
• Oversee timelines, deliverables, and vendor coordination for all campaigns and creative projects.

Qualifications

• 2–4 years experience in brand management, marketing, fashion/retail marketing, or a similar role.
• Strong ability in digital marketing, social media content creation, and storytelling.
• Experience with e-commerce, booking funnels, and paid advertising platforms (Meta, Google, TikTok).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, etc.).
• Understanding of wedding marketing, fashion trends, or luxury retail (major plus).
• Strong analytical skills and ability to interpret performance data to drive decisions.
• Experience with PR, influencer engagement, and B2B marketing strategies.
• Excellent communication skills and the ability to create compelling, authentic brand narratives.
• Ability to work in-store regularly to capture content and support events.

Join the Team

Be part of a vibrant, high-touch menswear brand that brings style, confidence, and unforgettable wedding-day experiences to clients across NYC and beyond. Help shape the next chapter of the Robbie & Co. brand.

Job Type: Full-time

Pay: From $25.00 per hour

Expected hours: 40 per week

Benefits:

• Employee discount

Work Location: In person

Salary : $25