What are the responsibilities and job description for the MarTech Engineer position at Conch Technologies?
Key Responsibilities:
Tag Management & Technical Implementation
Design and implement tagging solutions using:
Adobe Launch (client-side)
Google Tag Manager (client-side & server-side)
Configure rules, data elements, triggers, events, and extensions
Build and maintain server-side tagging implementations for scalability and performance
Implement and manage third-party media pixels (Floodlights, Google Ads, Facebook, LinkedIn, etc.)
Ensure tagging follows best practices for performance, governance, and maintainability
Analytics Implementation & Data Enablement
Own implementation and configuration of:
Adobe Analytics
Google Analytics (GA4)
Define event tracking strategy, variable mapping, and measurement frameworks
Support reporting requirements through proper data capture and validation
Troubleshoot and resolve data discrepancies across platforms
Business Analysis & Requirements Management (NEW)
Partner with business stakeholders (Marketing, Product, Analytics) to:
Gather and document business requirements for analytics and tagging
Translate business needs into clear technical tracking specifications (BRDs / TRDs)
Define:
Measurement strategies (KPIs, events, dimensions, metrics)
Tracking requirements aligned with business use cases
Drive requirement grooming, prioritization, and backlog management
Act as a liaison between:
Business teams (what needs to be tracked)
Engineering/MarTech team (how it gets implemented)
Data Layer Design & Integration
Define and maintain a scalable data layer architecture
Work with engineering teams to ensure the correct implementation of data layer specifications
Ensure consistent data flow across:
Analytics tools
Tag managers
Marketing/ad platforms
QA, Validation & Governance
Perform end-to-end validation of:
Analytics implementation
Tagging
Media pixels
Use debugging tools to validate data accuracy (network calls, browser tools, etc.)
Define data governance standards:
Naming conventions
Documentation
Change management
Ensure compliance with privacy and consent requirements
Cross-Functional Collaboration
Work closely with Product, Engineering, Marketing, and Analytics teams
Provide:
Feasibility analysis
Solution design recommendations
Effort estimates
Support Agile ceremonies (story refinement, sprint planning, UAT support)
Required Qualifications
6 years of experience in digital analytics, tag management, or MarTech
Strong hands-on experience with:
Adobe Launch
Google Tag Manager (Client & Server Side)
Strong expertise in:
Adobe Analytics implementation and reporting
Google Analytics (GA4)
Strong experience in business analysis/requirement gathering