MarTech Engineer

COOK SYSTEMS has an immediate need for a MarTech Engineer

MarTech Engineer (Tag Management & Digital Analytics) – Techno-Functional Team

Marketing Technology Solutions (MarTech)

Job Summary:

We are seeking a MarTech Engineer with strong techno-functional expertise, combining tag management, digital analytics implementation, and business analysis capabilities.

This role will focus on designing and implementing client-side and server-side tagging solutions, while also acting as a bridge between business stakeholders and engineering teams to define tracking requirements, data strategies, and measurement frameworks.

The ideal candidate will provide end-to-end ownership from requirements gathering → solution design → implementation → validation, ensuring scalable, high-quality data collection across analytics and marketing platforms.

Key Responsibilities:

Tag Management & Technical Implementation

Design and implement tagging solutions using:

Adobe Launch (client-side)

Google Tag Manager (client-side & server-side)

Configure rules, data elements, triggers, events, and extensions

Build and maintain server-side tagging implementations for scalability and performance

Implement and manage third-party media pixels (Floodlights, Google Ads, Facebook, LinkedIn, etc.)

Ensure tagging follows best practices for performance, governance, and maintainability

Required Qualifications:

6 years of experience in digital analytics, tag management, or MarTech

Strong hands-on experience with:

Adobe Launch

Google Tag Manager (Client & Server Side)

Strong expertise in:

Adobe Analytics implementation and reporting

Google Analytics (GA4)

Strong experience in business analysis / requirement gathering

Ability to translate business requirements into technical specifications

Strong knowledge of:

Data layer design

Event tracking frameworks

Proficiency in:

JavaScript, HTML, CSS

Preferred / Good to Have Skills:

Experience with Google Marketing Platform:

CM360 (Floodlights), DV360, Google Ads

Experience with:

Facebook Ads / LinkedIn Campaign Manager

Knowledge of:

Server-side tagging (GTM Server Container)

Experience with:

Adobe Target implementation via Adobe Launch

Activities, profile scripts, VEC/Form-based composer

Familiarity with:

LiveRamp / audience activation platforms

Exposure to CDP / personalization ecosystems

Nice-to-Have Competencies:

Strong communication and stakeholder management skills

Ability to balance technical execution business alignment

Experience working in Agile / product-based delivery models

Strong documentation and solution design skills

e/o/e