General Manager - New Territory Launch

General Manager (South Atlanta — New Territory Launch)

South Atlanta, GA | Full-time | Base performance upside ownership path

Crawlspace Medic is a fast-growing home services franchise specializing in crawlspace remediation and foundation repair. We’re launching a new Atlanta territory and hiring a General Manager to take it from zero to real—fast.

You’ll have the franchise playbook (“business in a box”) and support from the Franchise Ownership Team. Your job is to turn that into a thriving local business through revenue, reputation, and repeatable execution—while the branch gets built.

The job (what you own)

This role starts hands-on and evolves into a true market leader role as the business scales.

Phase 1: Launch Sell (0–6 months)

• Fill the calendar: maximize inbound lead conversion and responsiveness

• Run inspections and close work early on

• Stand up the basics: shop/space, trucks, hiring, scheduling rhythm (minimum viable ops)

• Build the early flywheel: clean installs → reviews → referrals → compounding demand

Phase 2: Build the BD Engine Lead the Market (6–18 months)

• Develop a local referral engine (realtors, home inspectors, pest/HVAC, trades, community partners)

• Shift from doing everything to leading the functions (BD / Sales / Ops)

• Own the market P&L and drive toward a multi-million-dollar operation

Who this is for

You’re a fit if you:

• Have an owner mindset (high agency, decisive, accountable)

• Are humble, gritty, and high motor—no ego, no excuses

• Can sell consultatively and still ask for the close

• Can wear multiple hats early without letting ops setup steal the scoreboard

• Can build relationships and credibility in the community (BD instincts)

• Are comfortable in blue-collar environments and crawlspaces

Great backgrounds: territory/branch launch leaders, home services leaders, military/athlete operators, commercial leaders who’ve owned outcomes and built teams.

What success looks like

First 90 days

• Market infrastructure is live (space/trucks/crew basics)

• Inbound leads convert into consistent weekly revenue

• Early reviews local presence are building

6–12 months

• Predictable inspection volume

• Referral partnerships producing real opportunities

• Early team in place with clear handoffs

12–24 months

• GM transitions from doer to leader

• BD engine sales execution run without heroics

• Clear trajectory toward $2–3M market

Compensation & upside

• Competitive base (commensurate with experience)

• Performance-based upside / profit share

• Benefits

• Ownership path for the right leader (results-driven)