Director of Sales Marketing

About the Role:

• We are seeking a results-driven Director of Sales Marketing to lead sales growth, customer acquisition and marketing initiatives for a growing home improvement retail operation.
• This role will be responsible for driving revenue, increasing customer traffic, improving inventory turnover and maximizing margins across multiple home improvement categories. The ideal candidate is a hands-on leader with strong experience in retail sales, business development, sales operations and local marketing.

Key Responsibilities:

• Develop and execute sales strategies to drive revenue and customer growth.
• Lead and mentor sales and customer service teams, including hiring, coaching and performance management.
• Establish sales goals, KPIs and performance expectations.
• Monitor sales performance, revenue trends, margins and inventory turnover.
• Develop pricing strategies and identify opportunities to improve profitability.
• Oversee sales operations, forecasting and pipeline management.
• Develop and execute local marketing and promotional campaigns.
• Manage digital and traditional advertising initiatives.
• Increase store traffic through community partnerships, events and local outreach.
• Ensure consistent messaging across in-store signage, social media and other marketing channels.
• Analyze sales and customer data to identify trends and growth opportunities.
• Maintain a strong customer experience and resolve customer issues effectively.
• Collaborate with leadership on business growth initiatives and special events.
• Support community-focused programs and outreach initiatives.

Qualifications:

• Proven experience in sales leadership, business development or retail management.
• Strong track record of meeting or exceeding revenue targets.
• Experience with sales operations, forecasting, pricing and performance metrics.
• Demonstrated experience hiring, coaching and developing teams.
• Strong customer service and relationship-building skills.
• Experience in retail, home improvement, furniture, flooring, appliances, hardware or building materials is highly preferred.

Additional beneficial qualifications:

• Experience in retail or home improvement sectors.
• Proficiency with CRM and POS systems.
• Familiarity with local marketing, social media, and community outreach.
• Strong analytical skills for interpreting sales data and KPIs.
• Excellent communication, organization, and problem-solving abilities.
• Ability to work on-site in Dubuque, IA.
• Bachelor’s degree in Business, Marketing, or related field preferred but not required.