What are the responsibilities and job description for the Senior Marketing Manager position at CIMON?
CIMON is looking for a Head of Marketing to lead our marketing function — strategy, team, and results. This is a hands-on leadership role where you’ll set the direction and make sure it gets executed. You’ll own the full picture: who we’re targeting, how we’re positioned, what we’re putting into market, and whether it’s working.
You won’t be inheriting a playbook. You’ll be writing it.
We’re open to candidates who may not come from our exact industry, as long as they’ve shown the ability to quickly understand a market, research competitors, identify target audiences, and turn that insight into strong marketing strategy and execution.
What You’ll Do
- Lead CIMON’s marketing strategy and ensure it connects to business outcomes
- Identify target audiences, positioning, and messaging
- Research competitors and market trends and translate insights into action
- Spearhead the integration of AI tools and automation into marketing workflows — identifying opportunities, selecting platforms, and building scalable processes that reduce manual effort and improve performance
- Evaluate and implement marketing automation across email, lead nurturing, content production, reporting, and campaign management
- Build and manage a campaign calendar with clear timelines, owners, and KPIs
- Lead trade show and event marketing from planning through follow-up
- Develop and manage content strategy across website, case studies, application examples, email, and digital channels
- Translate technical product capabilities into clear, compelling messaging for engineering and technical buyer audiences
- Build and maintain CIMON’s digital presence across website, social, and email
- Manage and develop the marketing team — setting expectations, giving feedback, and holding people accountable
- Build systems for campaign planning, tracking, reporting, and performance review
- Continuously test, iterate, and improve results based on data
Qualifications
- 5 years in marketing, growth, or related roles
- 2 years of people management experience
- Experience in B2B marketing
- Hands-on experience with marketing automation platforms and a track record of building or improving automated workflows
- Proven track record of owning campaigns or initiatives end-to-end
- Experience defining and tracking KPIs tied to business outcomes
- Strong ability to build structured plans with timelines, deliverables, and clear accountability
- Proficiency with design tools (e.g., Canva, Figma, Adobe Creative Suite) with the ability to create and edit marketing assets as needed
- Experience conducting market and competitor research and applying insights to strategy
- Ability to quickly learn technical products and communicate their value to engineers and technical buyers
- Strong writing skills and the ability to evaluate and improve content quality
- Strong eye for design, brand consistency, and visual quality
- Ability to give clear direction and feedback on creative assets, messaging, and presentation
- Demonstrated ability to manage multiple projects and priorities simultaneously
- Experience working cross-functionally with sales, operations, and leadership
Nice to Have
- Experience in industrial automation, manufacturing, or adjacent technical industries
- Experience with trade shows, events, or field marketing
- Familiarity with marketing to engineers, technical buyers, or channel/distributor audiences
- Demonstrated experience using AI tools (e.g., for content generation, data analysis, personalization, or ad optimization) to improve marketing outcomes
- Understanding of how AI-driven search and discovery is changing B2B marketing
What We’re Looking For
- Strategic thinker who can also execute
- Highly organized with strong follow-through
- Proactive — brings ideas and takes ownership
- Comfortable operating in ambiguity and building from scratch
- Strong judgment on what drives results vs. noise
- High standards for how CIMON is presented visually and verbally
We’re especially interested in candidates who can bring structure to ambiguity, build from scratch, and connect marketing activity to measurable business outcomes.
Optional:
- 1–2 examples of marketing initiatives you owned end-to-end, including goals, timeline, and results
- A brief example of how you approached understanding a new market or audience
- A brief example of how you measured success or failure in a campaign