Growth Marketer

Job Description

Growth Marketer (Remote)

HG Institute - Houston, TX

• Remote
  
  

Contractor

$40 - $65/hr

Posted 4 hours ago

About HG Institute

HG Institute (HGI) is a leading educational organization specializing in innovative certification programs for health, wellness, and mental health coaches, as well as continuing education for licensed clinicians and other professionals.

Job Description

We are seeking an experienced Growth Marketer to support our content, community, and program marketing initiatives at HG Institute. They will take ownership of key marketing and engagement activities across content creation, social media, community management, email campaigns, and outreach, with a focus on growing awareness and engagement for our continuing education (CE) and certification programs.

Responsibilities

• Produce thought leadership and SEO-driven content, including blogs, white papers, and lead capture materials.
• Plan, draft, and send email communications.
• Build and engage community across platforms (LinkedIn, Instagram, etc.).
• Pilot new ways to engage with the community (webinars, live events).
• Support outreach and partnerships.
• Manage contacts in the CRM, segment audiences.
• Research, synthesize, and translate insights into content, campaigns, and marketing strategy.
• Execute projects with strong organizational skills.
• Shape and optimize the organization's online presence.
• Identify opportunities and propose strategies to expand the organization's reach and impact.
  
  

Who You Are

• Strategic thinker.
• Strong writer and communicator.
• Comfortable managing multiple projects independently.
• Confident working across both B2C and B2B contexts.
• Social media savvy and community-minded.
  
  

Qualifications

• 3-5 years of experience in Growth Marketing, Communications, or similar field.
• Strong writing and editorial skills.
• Ability to translate complex ideas into clear, compelling content.
• Familiarity with CRM systems and audience segmentation strategies.
• Knowledge of SEO / AEO best practices.
• Collaborative mindset.
• Bonus if you have:
• Experience working with continuing education courses or educational platforms.
• Experience growing and engaging communities on social platforms.
• Experience with HubSpot or similar CRM platform.
• Experience running paid ads and advertising campaigns.
• Strong interest in mental health, digital trends, or emerging technologies like AI.
  

Timeline

This is a 3-month contract role with the possibility of extension.

Payment

Dependent on experience

15-20 hour/week