WEB CONTENT SPECIALIST

Location: Conshohocken, Pennsylvania
Job Type: Contract
Compensation Range: $45 - 50 per hour

We're looking for an meticulous and tech-savvy Online Content Specialist to be the cornerstone of our digital content strategy. This role is critical for ensuring our content is consistently locally relevant, uniform across all digital channels, and highly optimized for performance. We need a hands-on expert with proven experience in Web Content Management (CMS), a deep understanding of content lifecycles, and a talent for managing, localizing, and publishing content efficiently across various digital platforms.

Responsibilities:

• Content Localization & Management: Manage the end-to-end content localization process, adapting global marketing materials for local relevance and creating new content based on commercial and local needs.
• CMS and Digital Channel Ownership: Be the key user for CMS tools, responsible for reviewing assets, identifying improvements, creating pages, and publishing locally relevant content across digital channels.
• Content Optimization and Testing: Continuously optimize content, editorial processes, and efficiency. Coordinate and execute A/B testing activities in line with Group Digital guidelines to drive content performance.
• Cross-Functional Collaboration: Act as a core member of the Marketing and E-commerce team, working closely with Merchandising, SEO (Search Engine Optimization), Digital Performance, and other key stakeholders (like Communications, CFF, and Digital) to ensure content alignment and maximize commercial impact.
• Campaign Management: Support marketing campaign execution by leading the content creation process for online channels and managing all subsequent content updates and publishing within the CMS tools.
• Digital Asset Organization: Actively manage and organize digital content assets based on received plans and maintain strong oversight of our content library.