What are the responsibilities and job description for the Sr. Performance Marketing Manager (Paid Media) position at CEA CAPA Education Abroad?
Your Role:
As the Senior Performance Marketing Manager (Paid Media), you’ll own the strategy, investment, and performance outcomes of CEA CAPA’s paid digital acquisition programs. You’ll drive qualified B2C leads and enrollment pipeline across CEA CAPA’s portfolio by setting paid social and paid search strategy, overseeing significant budget investment, and leading agency execution with clear accountability to ROI.
You’ll operate as the senior owner of paid media performance—translating enrollment goals into channel-level investment decisions, forecasting outcomes, and driving continuous optimization across platforms. This role requires advanced analytical rigor, financial discipline, and deep expertise across the digital acquisition landscape as you guide CEA CAPA’s paid media growth engine.
This position is eligible for remote work within the United States; however, it is not open to candidates who reside in or will perform work in the following states/jurisdictions: CA, CO, HI, IL, MA, MN, NV, NY, VT, WA, NJ, and DC.
What You’ll Do:
Paid Media Strategy & Execution
Who We Are:
CEA CAPA is a premier provider of transformative international education experiences, committed to empowering students to become thoughtful and thriving leaders through living and learning abroad. With a presence in 62 cities across 22 countries in Europe, Latin America, Asia, and Australia, we offer comprehensive study abroad and career readiness programs that integrate academic excellence and cultural immersion. Our global footprint includes 11 international study centers, and we proudly support over 10,000 students annually in partnership with more than 375 U.S. universities and over 50 international institutions. CEA CAPA is in a dynamic phase of growth and is powered by a global team of nearly 700 professionals who are deeply mission-driven and committed to creating inclusive, supportive and enriching environments that help students grow academically, personally and professionally.
Why You’ll Love CEA CAPA:
Wellness & Snacks (In-Office): Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces.
Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters.
Support for Your Whole Life: Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your loved ones matters.
Fun & Community: We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team.
Our commitment to creating a sense of belonging means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply.
As the Senior Performance Marketing Manager (Paid Media), you’ll own the strategy, investment, and performance outcomes of CEA CAPA’s paid digital acquisition programs. You’ll drive qualified B2C leads and enrollment pipeline across CEA CAPA’s portfolio by setting paid social and paid search strategy, overseeing significant budget investment, and leading agency execution with clear accountability to ROI.
You’ll operate as the senior owner of paid media performance—translating enrollment goals into channel-level investment decisions, forecasting outcomes, and driving continuous optimization across platforms. This role requires advanced analytical rigor, financial discipline, and deep expertise across the digital acquisition landscape as you guide CEA CAPA’s paid media growth engine.
This position is eligible for remote work within the United States; however, it is not open to candidates who reside in or will perform work in the following states/jurisdictions: CA, CO, HI, IL, MA, MN, NV, NY, VT, WA, NJ, and DC.
What You’ll Do:
Paid Media Strategy & Execution
- Own and evolve paid social and paid search strategy aligned to lead generation, pipeline, and enrollment outcomes.
- Define audience strategy, bidding frameworks, creative testing roadmaps, and funnel optimization approaches.
- Scale high-performing campaigns while systematically testing new channels, formats, and acquisition opportunities.
- Ensure paid initiatives align with integrated marketing plans, launch calendars, and portfolio priorities.
- Own and manage paid media budgets across platforms, with accountability to efficiency, scale, and ROI targets.
- Develop monthly and quarterly investment strategies informed by seasonality, performance trends, and enrollment goals.
- Forecast lead volume, CPL, CPA, and pipeline contribution across multiple budget scenarios.
- Continuously reallocate spend based on marginal performance and diminishing returns.
- Lead agency partners with clear performance expectations, execution standards, and optimization priorities.
- Deliver regular pacing, forecasting, and performance updates to the Director.
- Collaborate with Brand to shape creative direction and asset development optimized for paid channels.
- Partner closely with the Specialist, Social Media to ensure cohesive storytelling across paid and organic experiences.
- Work with Lifecycle Marketing to strengthen lead-to-application conversion and downstream performance.
- Align paid performance insights with Marketing, Enrollment, and Sales stakeholders.
- Own forecasting, pacing, and variance analysis against enrollment and pipeline targets.
- Track and analyze KPIs including lead volume, CPL, CPA, ROAS, and channel-level ROI.
- Partner with Analytics and Web teams to ensure accurate attribution, tagging integrity, and reliable dashboards.
- Translate performance insights into clear recommendations for investment shifts and strategy adjustments.
- 6–10 years of paid media or performance marketing experience with direct budget ownership.
- Proven success managing and optimizing large-scale paid social and search programs.
- Strong experience with budgeting, forecasting, and ROI modeling.
- Demonstrated ability to connect media investment to pipeline and enrollment outcomes.
- Experience leading agency relationships with clear performance accountability.
- Experience in higher education, education abroad, or mission-driven organizations.
- Background operating in high-consideration or application-based customer journeys.
- Familiarity with SEO/GEO/AEO optimization strategies.
- Experience managing multi-product or portfolio acquisition funnels.
- Experience working within Salesforce and HubSpot reporting environments.
Who We Are:
CEA CAPA is a premier provider of transformative international education experiences, committed to empowering students to become thoughtful and thriving leaders through living and learning abroad. With a presence in 62 cities across 22 countries in Europe, Latin America, Asia, and Australia, we offer comprehensive study abroad and career readiness programs that integrate academic excellence and cultural immersion. Our global footprint includes 11 international study centers, and we proudly support over 10,000 students annually in partnership with more than 375 U.S. universities and over 50 international institutions. CEA CAPA is in a dynamic phase of growth and is powered by a global team of nearly 700 professionals who are deeply mission-driven and committed to creating inclusive, supportive and enriching environments that help students grow academically, personally and professionally.
Why You’ll Love CEA CAPA:
Wellness & Snacks (In-Office): Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces.
Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters.
Support for Your Whole Life: Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your loved ones matters.
Fun & Community: We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team.
Our commitment to creating a sense of belonging means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply.