What are the responsibilities and job description for the Senior Manager, Performance Marketing position at Opendoor?
About The Role
We’re hiring a cross-channel Sr Performance Marketing Manager who is equal parts strategist, analyst, operator, and partner manager. You will own end-to-end media planning, buying (via agencies and platforms), optimization, and measurement across Video (TV, CTV, OLV), Audio, Display/Programmatic, Direct Mail, and other local media. You have experience with traditional channels —with deep, hands-on expertise in digital media. You are a flexible jack-of-all-trades who can zoom from long-term strategy into in-the-weeds execution to deliver measurable business outcomes. Critically, you know how to “build brand through a performance lens,” connecting upper-funnel investments to near-term impact and long-term value creation.
What You’ll Do
The base pay range for this position is $133,000 - $182,600 annually, plus RSUs and bonuses. Pay within this range varies by work location and may also depend on your qualifications, job-related knowledge, skills, and experience. We also offer a comprehensive package of benefits including unlimited PTO, medical/dental/vision insurance, life insurance, and 401(k) to eligible employees.
At Opendoor our mission is to tilt the world in favor of homeowners and those who aim to become one. Homeownership matters. It's how people build wealth, stability, and community. It's how families put down roots, how neighborhoods strengthen, how the future gets built. We're building the modern system of homeownership giving people the freedom to buy and sell on their own terms. We’ve built an end-to-end online experience that has already helped thousands of people and we’re just getting started.
We’re hiring a cross-channel Sr Performance Marketing Manager who is equal parts strategist, analyst, operator, and partner manager. You will own end-to-end media planning, buying (via agencies and platforms), optimization, and measurement across Video (TV, CTV, OLV), Audio, Display/Programmatic, Direct Mail, and other local media. You have experience with traditional channels —with deep, hands-on expertise in digital media. You are a flexible jack-of-all-trades who can zoom from long-term strategy into in-the-weeds execution to deliver measurable business outcomes. Critically, you know how to “build brand through a performance lens,” connecting upper-funnel investments to near-term impact and long-term value creation.
What You’ll Do
- Lead cross-channel strategy and plans: define channel roles, audience frameworks, geo strategy, flighting, and mix across TV/CTV/OLV, Audio (streaming and terrestrial), Display/Programmatic, Direct Mail, and other local media —anchored in digital excellence.
- Manage agencies and platform partners: write briefs, set KPIs/SLAs, negotiate rates, push for inventory optimization, enforce QA standards, and ensure brand safety and suitability.
- Build brand through a performance lens: architect brand investments and creative systems that drive efficient reach, quality frequency, brand lift, and measurable downstream outcomes (site traffic, qualified leads, acquisition).
- Drive performance and learning velocity: design and run a rigorous test-and-learn roadmap (audiences, creative, supply, formats, bidding, landing experiences); scale winners, sunset underperformers, and codify learnings.
- Own budgets and pacing: forecast, allocate, and dynamically rebalance spend; connect investment to acquisition and brand outcomes; communicate returns, trade-offs, and risks crisply.
- Elevate measurement: lead incrementality and geo experiments; contribute inputs for MMM; maintain attribution hygiene; partner with Analytics and Data Science on experiment design and decision frameworks.
- Improve creative effectiveness: define specs and messaging frameworks by channel; partner with Brand/Creative on concepting, iteration, and refresh cadence.
- Strengthen data and tooling: champion single source-of-truth dashboards; reduce drift and duplicate tooling; leverage automation/AI to eliminate manual toil in planning, reporting and trafficking.
- Communicate and influence: deliver clear reporting, insights, and recommendations to senior stakeholders; translate data into action and align cross-functional teams on next steps.
- 7 years in media planning/buying or performance marketing with deep expertise in digital (programmatic, CTV/OLV; paid social/search as applicable) and strong working knowledge of traditional channels (Linear TV, terrestrial radio, OOH, Direct Mail).
- Proven ability to build brand through a performance lens, linking brand media to acquisition and funnel efficiency while protecting quality reach and brand integrity.
- Demonstrated success managing agencies and platform partners, negotiating value, and holding a high execution bar.
- Strong analytical toolkit: experimentation, funnel diagnostics, incrementality, and translating insights into decisions; experience with BI tools and/or SQL is a plus.
- Hands-on familiarity with major platforms and tools: DSPs (e.g., DV360, The Trade Desk), CTV partners (e.g., YouTube, Roku), ad servers, verification/brand safety solutions, analytics/attribution (e.g., GA4, MMPs, MMM providers, lift testing).
- Excellent communication, prioritization, and stakeholder management; thrives in ambiguity, moves with urgency, and maintains a high quality bar.
- Ownership mindset with flexibility to switch between strategy and hands-on execution.
- Experience in real estate, fintech/proptech, or performance-driven consumer brands.
- Agency and client-side experience
- Depth in MMM/MTA, geo experiments, and incrementality frameworks; experience shaping a measurement roadmap.
- Comfort bridging brand and performance media; close partnership with creative, finance, product and data science teams
- Efficiency and impact: CAC/CPA, CPQL, incremental contribution, brand lift, quality reach/frequency.
- Operational excellence: pacing accuracy, testing velocity and iteration speed, creative refresh cadence, QA/brand safety adherence.
- Strategic influence: clarity of media strategy, improvements to the partner/tooling ecosystem, and durable cross-functional alignment.
The base pay range for this position is $133,000 - $182,600 annually, plus RSUs and bonuses. Pay within this range varies by work location and may also depend on your qualifications, job-related knowledge, skills, and experience. We also offer a comprehensive package of benefits including unlimited PTO, medical/dental/vision insurance, life insurance, and 401(k) to eligible employees.
At Opendoor our mission is to tilt the world in favor of homeowners and those who aim to become one. Homeownership matters. It's how people build wealth, stability, and community. It's how families put down roots, how neighborhoods strengthen, how the future gets built. We're building the modern system of homeownership giving people the freedom to buy and sell on their own terms. We’ve built an end-to-end online experience that has already helped thousands of people and we’re just getting started.
Salary : $133,000 - $182,600