What are the responsibilities and job description for the Marketing Coordinator position at CarolinaPower?
Reports to: Marketing Manager
Location: Columbia, SC
The Company is seeking a Marketing Coordinator to provide essential support for marketing, communications, and business development initiatives across the organization. This role assists with content creation, proposal development, event coordination, and brand communications that help strengthen the company’s reputation and market presence.
The ideal candidate is a detail-oriented, proactive communicator with strong writing and organizational skills, and experience or interest in the commercial construction industry.
Key Responsibilities
Marketing & Content Support
Location: Columbia, SC
The Company is seeking a Marketing Coordinator to provide essential support for marketing, communications, and business development initiatives across the organization. This role assists with content creation, proposal development, event coordination, and brand communications that help strengthen the company’s reputation and market presence.
The ideal candidate is a detail-oriented, proactive communicator with strong writing and organizational skills, and experience or interest in the commercial construction industry.
Key Responsibilities
Marketing & Content Support
- Assist in the development and maintenance of marketing materials, including brochures, case studies, project profiles, newsletters, and presentations.
- Draft and edit content for internal and external communications, including social media posts, website updates, and announcements.
- Ensure brand consistency across all materials and channels.
- Support the preparation of RFP/RFQ responses, proposals, and qualification packages under the direction of the Marketing Manager.
- Collect, organize, and update project data, team resumes, certifications, and other standard materials required for proposals.
- Format, proofread, and assemble final proposal documents to ensure accuracy and professionalism.
- Help manage routine updates to the company website and social media channels.
- Assist with tracking digital engagement metrics and compiling reports for the Marketing Manager.
- Conduct research on competitors, industry trends, and prospective clients to support marketing and business development strategies.
- Maintain databases and shared resources, ensuring materials remain current and organized.
- Assist in planning and coordinating company participation in community events, trade shows, career fairs, and industry conferences.
- Support corporate social responsibility and workforce development initiatives through coordination and logistics.
- Bachelor’s degree in Marketing, Communications, Business, or related field; comparable experience considered.
- 1–3 years of experience in marketing, ideally within the commercial construction or A/E/C industry (internships and entry-level experience acceptable).
- Strong writing, editing, and proofreading skills with attention to detail.
- Proficiency with Microsoft Office Suite and Adobe Creative Suite; familiarity with CRM tools is a plus.
- Ability to manage multiple tasks, meet deadlines, and collaborate with cross-functional teams.
- Familiarity with construction terminology or project delivery methods preferred but not required.
- Highly organized and dependable, with strong attention to detail.
- Strong communicator with a proactive, “can-do” attitude.
- Willingness to learn and grow within the construction industry and marketing profession.
- Team-oriented mindset aligned with the company’s culture of safety, integrity, and continuous improvement.