Marketing Coordinator

The Opportunity

You’ve built followings. You’ve gone viral. You know what makes someone stop scrolling and actually watch. Now imagine doing that with a real budget, a real team, and a brand that’s scaling across five states. CareChoice Home Care is one of the fastest-growing Medicaid waiver home care agencies in the country — ranked No. 3 on the Inc. Regionals: Northeast list in 2026 — and we’re hiring a Marketing Coordinator who will own social media growth, short-form video production, and brand design. This isn’t a “schedule some posts” role. This is an engine room position inside a company building something the home care industry has never seen. If you’ve been creating content on your own and want to see what happens when you get real infrastructure behind your talent, this is the move.

Why This Role Exists

CareChoice is building a content ecosystem designed to dominate attention in every market we enter. Our social channels are not an afterthought — they are a primary growth lever. We need someone who treats audience growth the way a startup founder treats revenue: obsessively, creatively, and with zero tolerance for flat lines. You’ll work alongside a team of ten marketers, a contracted brand ambassador, and multiple original content series already in production. Your job is to amplify all of it — and create new content of your own — until our platforms are impossible to ignore.

Primary Responsibilities

Social Media Growth (Highest Priority)

•            Own and execute the social media content strategy across Instagram, TikTok, Facebook, YouTube Shorts, and LinkedIn with the singular goal of explosive, measurable audience growth.

•            Create scroll-stopping short-form video content — shoot, edit, caption, and publish — on a high-volume cadence. You should be comfortable in front of and behind the camera.

•            Apply platform-native growth strategies: algorithm optimization, hook frameworks, trending audio, engagement loops, collaboration tactics, hashtag research, posting cadence testing, and community management.

•            Develop and manage a content calendar that integrates original series, promotional content, blog amplification, PR moments, and reactive/trend-based posts into a unified daily output.

•            Analyze performance data weekly and adjust creative direction based on what’s working. Report growth metrics to leadership with clear attribution to tactics.

•            Identify and execute emerging platform features and format shifts before competitors catch on.

•            Coordinate with market-level team members across five states to capture and repurpose field content into polished social assets.

Brand Design

•            Design on-brand marketing collateral including flyers, digital ads, social graphics, one-pagers, event materials, and presentation decks.

•            Maintain visual consistency across all platforms and markets, enforcing brand guidelines for color, typography, and tone.

•            Create branded templates that enable field team members to produce localized materials at speed without sacrificing quality.

•            Support the design needs of PR, email marketing, and blog content as directed by the media and content leads.

Video Production

•            Produce, shoot, and edit content for multiple original series alongside on-camera hosts and the broader marketing team.

•            Manage a content production workflow that ensures a steady pipeline of raw footage, edits, and publish-ready assets.

•            Apply professional editing techniques — pacing, sound design, color grading, motion graphics, subtitles — to elevate every piece of content above the industry standard.

•            Film during weekday business hours at offices, community events, and partner locations; coordinate logistics with team leads.

Who You Are

•            You have personally grown a following on at least two social media platforms. You know what works because you’ve done it — not because you read about it.

•            You can point to specific content you’ve created that generated significant engagement, virality, or follower growth. Bring receipts.

•            You understand the mechanics behind every major platform’s algorithm and can articulate why certain content outperforms.

•            You are a skilled video creator: scripting, shooting (phone or camera), editing (CapCut, Premiere Pro, DaVinci Resolve, or equivalent), and publishing.

•            You have a strong design eye and proficiency in Canva, Adobe Creative Suite, or Figma for static and motion graphics.

•            You are naturally creative, culturally aware, and constantly consuming content — you know what’s trending before it peaks.

•            You are self-directed. You don’t wait for a brief. You see an opportunity and you move.

•            You communicate directly and work well inside a fast-moving, no-ego team.

Qualifications

Required

•            2 years of demonstrated social media growth experience — personal brand, client accounts, or both.

•            A portfolio or live social profiles showing content you’ve created and audiences you’ve built.

•            Proficiency in short-form video production from concept through final edit.

•            Strong graphic design skills with working knowledge of at least one professional design tool.

•            Fluency in social media analytics platforms and the ability to translate data into creative decisions.

•            Excellent written communication — you write captions, hooks, and CTAs that convert.

•            Ability to work on-site in the Philadelphia area on a hybrid schedule.

Preferred

•            Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

•            Experience managing social accounts for a brand or organization (not just personal pages).

•            Familiarity with Monday.com, HubSpot, or comparable project management and CRM platforms.

•            Experience in healthcare, home care, or mission-driven organizations.

•            Bilingual (English/Spanish) is a strong plus given our multi-market footprint.

What CareChoice Offers

•            A seat at the table inside one of the fastest-growing companies in home care — employee #11 on a rocket ship.

•            Real creative freedom. This isn’t a place where your ideas die in an approval chain.

•            The infrastructure, budget, and team support to execute at a level most creators never get access to.

•            Direct exposure to executive leadership and cross-functional strategy in a company scaling nationally.

•            Competitive salary and benefits package.

•            The chance to build something from scratch that an entire industry will eventually try to copy.

How to Apply

Submit your resume and a link to at least two social media profiles or a portfolio that demonstrates your content creation and audience growth work. We don’t need a cover letter — we need proof. Show us what you’ve built.

CareChoice Home Care is an equal opportunity employer. We celebrate the backgrounds, perspectives, and experiences that make our team stronger.