What are the responsibilities and job description for the Demand Generation Specialist position at Campfire Interactive?
Role Overview
The Demand Generation Specialist will play a critical role in fueling pipeline growth for Campfire Interactive by executing and optimizing field and digital acquisition campaigns across paid, owned, and earned channels.
This junior‑level marketer will focus on tactical execution in platforms such as LinkedIn Campaign Manager, Google Ads, Apollo, HubSpot, and 6sense (or similar intent tools). The role includes building and optimizing email programs, managing A/B tests designed to improve meeting creation and conversion rates, and supporting ongoing content creation for email, blogs, and digital campaigns.
This position is ideal for someone eager to grow into a demand generation leader by mastering the fundamentals of digital acquisition, testing, reporting, and full‑funnel campaign management.
Key Responsibilities
Campaign Management & Execution
- Plan, build, and execute demand generation campaigns across ABM, LinkedIn, Google Search, retargeting, and email channels.
- Develop campaign briefs, timelines, and creative requirements in collaboration with content and design teams.
- Manage day-to-day optimization to maximize CTR, conversion rates, pipeline impact, and cost efficiency.
- Drive A/B testing of messaging, subject lines, content, and landing pages to improve meeting creation and overall campaign performance.
Paid Media Management
- Manage LinkedIn Campaign Manager programs, including sponsored content, dynamic ads, conversation ads, and retargeting.
- Run Google Search & Display campaigns, including keyword strategy, ad copy development, and bid management.
- Monitor budgets, pacing, and performance; adjust campaigns to ensure pipeline and ROI goals are met.
Email Marketing & Nurture
- Build, deploy, and optimize email campaigns in HubSpot (required) and Apollo.
- Segment audiences and manage database health for both acquisition and nurture workflows.
- Develop and refine nurture sequences that support MQL‑to‑SQL progression.
- Apply advanced A/B testing to improve open rates, click-through rates, and meeting creation performance.
Content Creation
- Contribute to development of content for email campaigns, blogs, landing pages, and webinars.
- Ensure messaging aligns with target personas, funnel stages, and overall brand positioning.
Event Marketing
- Own logistics, planning, and execution of field and digital events, including webinars, conferences, and podcasts.
- Coordinate event promotion, audience targeting, follow-up workflows, and post-event reporting.
Analytics & Reporting
- Track and report on core KPIs including CTR, CPC, CPL, MQLs, SQLs, and pipeline contribution.
- Provide actionable insights to improve campaign ROI and channel efficiency.
- Maintain dashboards and ensure data integrity within HubSpot and supporting attribution tools.
Collaboration & Growth
- Work cross-functionally with Marketing, Product Marketing, and Sales to align campaigns to GTM priorities.
- Stay current on acquisition marketing trends, tools, and best practices.
- Develop skills with the goal of expanding from tactical execution to partial ownership of strategy and budget within 12–18 months.
Qualifications & Experience
- 2–3 years experience in demand generation, digital marketing, or performance marketing.
- Hands-on experience with:
- HubSpot (required)
- Apollo or similar outbound automation tools
- 6sense or similar intent/data platforms
- LinkedIn Campaign Manager
- Google Ads (Search, Display, Retargeting)
- Strong analytical and reporting skills, including building dashboards (HubSpot preferred).
- Demonstrated success with A/B testing email campaigns and optimizing toward meeting creation or conversion metrics.
- Excellent organizational skills and strong attention to detail.
- Effective communicator with the ability to collaborate across multiple teams.
- Growth mindset with a strong desire to learn new tools and expand marketing expertise.
Success Metrics
- Increased MQL volume, quality, and conversion.
- Improved ROI across paid and email acquisition channels (CPL, pipeline influence).
- On-time, on-budget execution of campaigns.
- Demonstrated progression from tactical execution to strategic contribution.
Location:
- Ann Arbor, MI or Northern Virginia (Hybrid: In-office Tuesday–Thursday)