What are the responsibilities and job description for the Demand Generation Specialist (ABM) position at Boston Human Capital Partners, Inc.?
Want to rapidly grow your career as a software account-based marketing (ABM) professional
while helping accelerate the digital transformation of the oil and gas industry with a leading
private-equity-backed SaaS leader?
Who we are:
Technical Toolboxes is a leading software platform for the midstream industry. Founded in
1996, it serves more than 600 leading operators, utility companies, and service providers
globally today with critical engineering assessment solutions across the pipeline and tank
inspection lifecycle. Technical Toolboxes helps customers meet industry challenges by reducing
risk, maintaining compliance, and standardizing internal processes through digital
transformation. Technical Toolboxes is the technology partner of the Pipeline Research Council
International (PRCI).
As of July 2025, Technical Toolboxes is backed by Bessemer Venture Partners and their private
equity group, BVP Forge. BVP Forge is a $780M fund paired with the $18B Bessemer platform
that has backed industry-defining businesses such as LinkedIn, Shopify, and Procore
Who you are:
We are looking for a strategic, results-oriented Account Based Marketing (ABM) Specialist to
design and execute high-touch, personalized campaigns targeting our most valuable midstream
accounts. You aren't just looking for leads; you are looking for entry points into specific
organizations. You will be the "strategic partner" to our sales team, working shoulder-to-
shoulder to break into new logos and expand our footprint within existing Tier-1 operators.
What you’ll do:
Target Account Strategy: Partner with strategic account executives to create account
maps and determine new license, cross-sell, and upsell opportunities through
“whitespace” identification in each account
Orchestrate 1:1 and 1:Few Campaigns: Develop and execute personalized marketing
plays—ranging from custom content and targeted digital ads to bespoke executive
events—tailored to the specific pain points of our key accounts. We want multiple
account webinars each week and ~20 in-person account events per year.
Multi-Channel Execution: Use a mix of high-touch tactics (direct mail, LinkedIn account-
based advertising, webinars, and field events) to build deep relationships with
engineering and compliance stakeholders.
Full-Cycle Analytics: Move beyond "lead" metrics to track account health, engagement
scores, and pipeline velocity within our most critical market segments.
Qualifications:
2–4 years of marketing experience, with at least 1–2 years specifically focused on
Account Based Marketing (ABM) or high-touch B2B enterprise marketing.
Strategic Mindset: A proven ability to partner with Sales to focus on account penetration
and revenue rather than just lead volume.
Tech Stack Proficiency: Hands-on experience with marketing automation and sales
intelligence tools (e.g., HubSpot, Apollo, Gong Engage, or LinkedIn Sales Navigator).
Creative Execution: Experience creating "personalized" messaging that resonates with
technical personas (Engineers, Compliance Officers, Operations Managers).
Analytical Skills: Ability to report on account-level engagement and influence on the
sales cycle.
Industry Knowledge: Experience in SaaS or the Oil & Gas/Energy sector is a major plus.
while helping accelerate the digital transformation of the oil and gas industry with a leading
private-equity-backed SaaS leader?
Who we are:
Technical Toolboxes is a leading software platform for the midstream industry. Founded in
1996, it serves more than 600 leading operators, utility companies, and service providers
globally today with critical engineering assessment solutions across the pipeline and tank
inspection lifecycle. Technical Toolboxes helps customers meet industry challenges by reducing
risk, maintaining compliance, and standardizing internal processes through digital
transformation. Technical Toolboxes is the technology partner of the Pipeline Research Council
International (PRCI).
As of July 2025, Technical Toolboxes is backed by Bessemer Venture Partners and their private
equity group, BVP Forge. BVP Forge is a $780M fund paired with the $18B Bessemer platform
that has backed industry-defining businesses such as LinkedIn, Shopify, and Procore
Who you are:
We are looking for a strategic, results-oriented Account Based Marketing (ABM) Specialist to
design and execute high-touch, personalized campaigns targeting our most valuable midstream
accounts. You aren't just looking for leads; you are looking for entry points into specific
organizations. You will be the "strategic partner" to our sales team, working shoulder-to-
shoulder to break into new logos and expand our footprint within existing Tier-1 operators.
What you’ll do:
Target Account Strategy: Partner with strategic account executives to create account
maps and determine new license, cross-sell, and upsell opportunities through
“whitespace” identification in each account
Orchestrate 1:1 and 1:Few Campaigns: Develop and execute personalized marketing
plays—ranging from custom content and targeted digital ads to bespoke executive
events—tailored to the specific pain points of our key accounts. We want multiple
account webinars each week and ~20 in-person account events per year.
Multi-Channel Execution: Use a mix of high-touch tactics (direct mail, LinkedIn account-
based advertising, webinars, and field events) to build deep relationships with
engineering and compliance stakeholders.
Full-Cycle Analytics: Move beyond "lead" metrics to track account health, engagement
scores, and pipeline velocity within our most critical market segments.
Qualifications:
2–4 years of marketing experience, with at least 1–2 years specifically focused on
Account Based Marketing (ABM) or high-touch B2B enterprise marketing.
Strategic Mindset: A proven ability to partner with Sales to focus on account penetration
and revenue rather than just lead volume.
Tech Stack Proficiency: Hands-on experience with marketing automation and sales
intelligence tools (e.g., HubSpot, Apollo, Gong Engage, or LinkedIn Sales Navigator).
Creative Execution: Experience creating "personalized" messaging that resonates with
technical personas (Engineers, Compliance Officers, Operations Managers).
Analytical Skills: Ability to report on account-level engagement and influence on the
sales cycle.
Industry Knowledge: Experience in SaaS or the Oil & Gas/Energy sector is a major plus.