What are the responsibilities and job description for the Demand Generation Specialist position at Certarus?
Certarus is the North American leader in providing low carbon energy solutions through a fully integrated compressed natural gas (CNG), renewable natural gas (RNG), and hydrogen platform. The company safely delivers clean-burning fuels to remote communities and industrial customers not connected to a pipeline.
By displacing more carbon-intensive fuels, Certarus is leading the energy transition and helping customers lower operating costs and improve environmental performance. With the largest fleet of specialty trailers in the world, the company is uniquely positioned to meet the growing demand for low and zero-emission fuel distribution.
Summary:
We are seeking a hands-on Demand Generation Specialist to execute digital marketing campaigns, content initiatives, and sales enablement programs that support Certarus’ growth.
This role reports to the VP of Growth / Strategy and works closely with sales and operational leaders to bring Certarus’ capabilities to market. The successful candidate will have strong B2B demand generation experience, including hands-on use of marketing platforms and tools to drive targeted campaigns, generate qualified leads, and improve conversion across the customer journey.
This is an execution-focused role for someone who enjoys turning strategy into campaigns, content, and measurable results.
Key Duties and Responsibilities:
- Plan and execute targeted B2B demand generation campaigns across LinkedIn, Google Ads, email marketing, and other digital channels
- Use demand generation tools and marketing platforms to identify and engage high-value target accounts and industries
- Build and optimize campaign landing pages, conversion paths, and lead capture forms
- Support account-based and geographically targeted campaigns aligned with sales priorities
- Continuously test messaging, targeting, and creative to improve campaign performance and cost per lead
- Manage Certarus’ LinkedIn presence and content calendar
- Develop case studies, customer stories, and industry-focused content
- Maintain and improve website content, calls-to-action, and landing pages
- Support customer events, industry conferences, and customer engagement initiatives
- Collaborate with sales leaders to develop decks, one-pagers, and case studies
- Ensure materials clearly address customer challenges, use cases, and industry needs
- Maintain a centralized library of professional, up-to-date sales and marketing assets
- Monitor campaign performance, website traffic, and lead generation metrics
- Track and report on marketing-qualified leads, conversion rates, and campaign ROI
- Use analytics insights to continuously refine targeting, messaging, and content strategy
Requirements:
- 4–5 years of B2B marketing or demand generation experience
- Hands-on experience executing digital demand generation campaigns
- Experience using B2B marketing platforms and demand generation tools such as LinkedIn Campaign Manager, Google Ads, email marketing platforms, CRM/marketing automation systems (e.g., HubSpot, Marketo, Salesforce, or similar)
- Experience creating sales enablement content including case studies and customer stories
- Strong writing and editing skills for professional and technical audiences
- Comfortable collaborating cross-functionally with sales teams and subject matter experts
- Experience in energy, industrial, infrastructure, or other technical B2B markets
- Familiarity with SEO, website optimization, and conversion strategy
- Experience supporting account-based marketing or targeted industry campaigns
- Experience managing campaign analytics and marketing dashboards
Certarus embraces diversity and equal opportunity in the way it impacts our continuous business success. As a Core Value of our Winning Team, we believe in surrounding ourselves with passionate and talented people, and consider all experiences, backgrounds, qualifications, and merits to create stronger teams with a diverse and inclusive culture. Certarus is and will remain an equal opportunity employer.
Certarus offers a competitive compensation package, including benefits and retirement plans. Above all, we offer unlimited career advancement opportunities with a dynamic, rapidly growing organization.
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