What are the responsibilities and job description for the Brand Marketing Manager position at Bubble Down Car Wash?
Description
We are a fast-growing, multi-location express car wash brand with serious momentum. We're scaling aggressively, investing heavily in growth, and building something extraordinary. We're ready for a bold marketing leader who thrives on ownership, energy, and results.
This role owns the brand—fully.
You'll shape its voice, protect its integrity, expand its reach, and ensure it shines consistently across every site, campaign, customer interaction, and new launch. You'll drive explosive membership growth, demand performance from every dollar spent, and infuse unstoppable energy into every team and partner you touch.
We're not looking for a behind-the-scenes manager. We're seeking a charismatic, high-octane leader who rallies teams, forges powerhouse vendor relationships, represents the brand with confidence in the industry, and gets everyone genuinely excited about what we're creating—one sparkling car at a time.
What You'll Own
Brand Ownership & Creative Leadership
What You Bring
This is a hands-on leadership role in a high-growth environment. You'll think strategically at the highest level while staying deeply involved in execution—because that's how we win as we expand.
We're looking for 5–7 years of proven, growth-focused marketing experience, ideally in recurring revenue/subscription models, multi-location retail/service businesses, or high-velocity consumer brands. Bonus points for car wash, quick-service, fitness, or other membership-heavy industries.
The Right Candidate Brings
We are a fast-growing, multi-location express car wash brand with serious momentum. We're scaling aggressively, investing heavily in growth, and building something extraordinary. We're ready for a bold marketing leader who thrives on ownership, energy, and results.
This role owns the brand—fully.
You'll shape its voice, protect its integrity, expand its reach, and ensure it shines consistently across every site, campaign, customer interaction, and new launch. You'll drive explosive membership growth, demand performance from every dollar spent, and infuse unstoppable energy into every team and partner you touch.
We're not looking for a behind-the-scenes manager. We're seeking a charismatic, high-octane leader who rallies teams, forges powerhouse vendor relationships, represents the brand with confidence in the industry, and gets everyone genuinely excited about what we're creating—one sparkling car at a time.
What You'll Own
Brand Ownership & Creative Leadership
- Own and evolve the brand across every channel and touchpoint—you know what it takes to scale
- Set crystal-clear standards for look, feel, voice, and experience—and enforce them relentlessly across every site, campaign, digital asset, and new location launch
- Serve as the final authority on "on-brand" vs. "off-brand" for campaigns, signage, digital assets, site launches, and beyond
- Build creative strategy and output, both in-house and through external partners, ensuring everything feels premium, consistent, and unmistakably us
- Direct creative strategy and output, both in-house and through external partners, ensuring everything feels premium, consistent, and unmistakably us
- Lead marketing strategy for new site launches — from pre-opening buzz to grand-opening momentum and sustained local growth
- Build scalable, repeatable playbooks for campaigns, content, and activations that support expansion across 30 locations
- Develop campaigns, content, and promotions with ROI in mind — collaborating closely with the Growth Director to ensure every marketing effort connects to measurable business outcomes
- Drive membership sign-ups, car counts, and revenue growth through creative, community, and brand initiatives — with performance accountability shared with the Growth Director
- Define and own the overarching community strategy to build deep local loyalty, generate organic advocacy, and fuel long-term membership/traffic growth
- Develop comprehensive plans and playbooks targeting key segments: schools (athletic sponsorships, fundraisers, student programs), apartments (resident perks, events), dealerships (cross-promotions, referral incentives), charities (fundraising washes, donation drives, partnerships), and other high-impact local opportunities
- Draft clear, repeatable frameworks for partnerships, sponsorships, events, and activations — ensuring alignment with brand standards and business goals
- Oversee consistent, high-quality execution through the Community Engagement Specialist and activation team — including schools, fundraisers, donations, fleet development, and local activations — ensuring a full, high-impact calendar year-round
- Manage and own the brand and community marketing budget—build it, managed it, allocated strategically, track aggressively, and optimize relentlessly for maximum ROI
- Define and champion KPIs tied to core outcomes (CAC, LTV, churn reduction, membership growth, event ROI, community engagement and brand performance) and review dashboards to drive continuous improvement
- Partner directly with the Growth Director to deliver clear performance insights, hold teams accountable, and turn data into company-wide wins
- Own reputation management across review platforms (Google, Yelp, Facebook, etc.), social mentions, and feedback channels
- Monitor customer satisfaction signals in real time, respond professionally and promptly to reviews (positive and negative), and turn feedback into actionable improvements
- Collaborate with operations and site teams to address service issues quickly, elevate the customer experience, and prevent escalations
- Use review insights and sentiment analysis to inform brand standards, training recommendations, and marketing adjustments that boost happiness and organic positivity
- Lead and develop the Performance & Retention Manager (and future team members) with coaching, clear direction, and high expectations
- Cultivate strong, collaborative partnerships with vendors, agencies, and internal ops/site teams
- Create infectious energy and alignment—bring fresh ideas, champion testing, and execute with speed and precision
- Inspire cross-functional teams to think big and move fast as we scale
What You Bring
This is a hands-on leadership role in a high-growth environment. You'll think strategically at the highest level while staying deeply involved in execution—because that's how we win as we expand.
We're looking for 5–7 years of proven, growth-focused marketing experience, ideally in recurring revenue/subscription models, multi-location retail/service businesses, or high-velocity consumer brands. Bonus points for car wash, quick-service, fitness, or other membership-heavy industries.
The Right Candidate Brings
- Proven track record of owning a marketing budget — not just referencing one. Built it, managed it, allocated it strategically, and was accountable for the results
- Deep experience in brand building, community engagement, performance marketing, and reputation management with measurable results to show for it
- Direct people management experience — supervised a team, set clear expectations, and coached for performance
- Demonstrated ability to present to senior leadership, defend spend decisions, and communicate marketing performance with confidence and clarity
- A proven operator mindset — ready to run on day one in a high-growth, multi-location environment scaling to 30 sites in three years