VP Sales & Marketing

Title: VP, Sales & Marketing

Location: Fort Worth, TX

Reports to: CEO

Position Summary

Our client is a rapidly growing, vertically integrated manufacturer and solutions provider in the window treatments and interior building products space, backed by a global parent organization. They are seeking a Vice President, Sales and Marketing to lead all revenue generating and customer facing functions across the U.S. business, including Sales, Marketing, and Customer Service. Based in Fort Worth, Texas, this executive will own go to market strategy, team development, and profitable growth across both commercial and residential consumer product channels. The role is well suited for an entrepreneurial, hands on leader who thrives in fast growth environments, values operational excellence, and can scale teams and processes within a manufacturing driven organization.

SCOPE OF RESPONSIBILITIES:

Commercial Strategy & Growth

• Develop and execute a U.S. commercial strategy integrating sales, marketing, and customer service functions.
• Build a scalable go-to-market strategy to grow our client’s presence across commercial, residential, and specialty channels.
• Partner with the General Manager and the global parent company to align strategy, brand positioning, and product portfolio.
• Identify and pursue new market opportunities, channel partnerships, and revenue streams.
  
  

Sales Leadership

• Lead the national sales organization to deliver consistent, profitable growth.
• Set performance goals, drive accountability, and strengthen CRM processes for visibility and forecasting accuracy.
• Support key account management and relationship development with architects, contractors, property developers, and design partners.
• Foster collaboration between sales and customer service to ensure seamless project execution and client satisfaction.
• Develop and oversee incentive programs that motivate the sales team to achieve sales targets.
  
  

Marketing Leadership

• Oversee all marketing activities, including brand positioning, product launches, digital marketing, and trade events.
• Ensure consistent messaging and alignment with the parent company’s global brand identity.
• Develop targeted campaigns for commercial, multi-family, and residential markets.
• Leverage data and market insights to guide product positioning and pricing strategies.
  
  

Customer Experience

• Lead the customer service organization to ensure timely, professional, and solution-oriented client interactions.
• Create a customer-centric culture focused on responsiveness, reliability, and continuous improvement.
• Implement systems and feedback loops that enhance customer satisfaction, retention, and loyalty.
• Collaborate with operations to ensure service levels meet or exceed client expectations.
• Lead customer presentations and demonstrations of products and solutions.
  
  

Operational & Financial Accountability

• Make decisions and drive to quick resolutions on existing customer issues working cross functionally within a framework of delegation of authority.
• Own P&L responsibility for all commercial functions.
• Develop and manage budgets, forecasts, and performance KPIs.
• Ensure effective collaboration with operations and finance to optimize profitability and working capital.
• Hold deep technical knowledge of products and solutions sold within the window coverings industry, including current products from Bloc and competitors.
• Provide regular updates to management and executive team on the execution of the strategy.
  
  

Team & Collaboration

• Coach and mentor sales, marketing and customer service team, develop goals, objectives and development plans focused on our core values, aligning revenue and margin targets in addition to performance based personal goals & objectives.
• Develop external training program for the commercial team including new training content related to sales strategies, processes, and other commercial activity.
• Build the professional presence of the commercial team by developing new content, samples, presentations, cases, and other customer-facing material.
• Promote Bloc’s values of craftsmanship, excellence, and integrity throughout the organization.
  
  

Qualifications and Experience:

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 10 years of progressive leadership experience in commercial roles, ideally in window coverings, building products, or related manufacturing industries.
• Demonstrated success managing integrated commercial organizations — including sales, marketing, and customer service teams.
• Proven ability to scale U.S. operations and drive double-digit growth.
• Strong understanding of both B2B and B2C market dynamics in a Fast-Moving Consumer Goods (FMCG) business
• Excellent leadership, communication, and negotiation skills.
• Strong financial acumen with experience in forecasting, budgeting, and P&L management.
• Ability to work and lead a team autonomously.
• Willingness to travel nationally.
  
  

BrainWorks specializes in connecting industrial organizations with top-tier talent to drive operational excellence and business performance. Our Industrial Practice partners with organizations ranging from start-ups to Fortune 100 companies to deliver exceptional professionals who align with your business goals and industry demands.

With extensive knowledge of the challenges and opportunities in the industrial sector, our consultants leverage deep expertise and a vast candidate network to provide tailored solutions. Through our proven process, BrainWorks delivers quality, speed, and results. Learn more at brainworksinc.com.

Industry 1: Consumer Goods

Industry 2: Retail

Industry 3:

Job ID: 50591470627

Category: Industrial

Location: Ft Worth, TX