What are the responsibilities and job description for the Senior Marketing Manager position at BrainWorks?
Location: Greater Miami, FL (In-office with flexibility)
Reports To: CEO
Industry: Shipping & Logistics / Supply Chain (B2B with a Consumer Segment)
The Opportunity
Our client is looking for a Senior Marketing Manager who thrives at the intersection of strategy and execution. You’ll be the first in-house marketing hire, working directly with the CEO to shape and execute our marketing vision from the ground up. We need someone who is digitally savvy, results-oriented, creative, and not afraid to take risks. You’ll own our performance marketing efforts and drive new business across both B2B and consumer channels.
What You’ll Do
If you’re a creative, scrappy, digital-first marketer who’s ready to shape the future of marketing at one of the top logistics providers in the world, we want to meet you.
BrainWorks is a leading executive search firm that excels in delivering top-tier talent to drive sales and marketing success. Our Sales & Marketing Practice specializes in identifying high-performing professionals who can elevate your business outcomes.
From mid-level managers to C-suite executives, we partner with clients across industries to place leaders in key roles, including sales, marketing, business development, and product management.
BrainWorks prides itself on quality, speed, and results, powered by our proven process refined over 30 years. Partnering with BrainWorks means gaining a trusted ally who is passionate about your success. Visit us at brainworksinc.com.
Industry 1: Marketing and Advertising
Industry 2: Packaging and Containers
Industry 3: Transportation/Trucking/Railroad
Job ID: 39067697803
Category: Sales and Marketing
Location: Miami, FL
Reports To: CEO
Industry: Shipping & Logistics / Supply Chain (B2B with a Consumer Segment)
The Opportunity
Our client is looking for a Senior Marketing Manager who thrives at the intersection of strategy and execution. You’ll be the first in-house marketing hire, working directly with the CEO to shape and execute our marketing vision from the ground up. We need someone who is digitally savvy, results-oriented, creative, and not afraid to take risks. You’ll own our performance marketing efforts and drive new business across both B2B and consumer channels.
What You’ll Do
- Strategy & Execution: Build and execute a comprehensive digital marketing strategy aligned to growth goals, balancing brand and performance marketing.
- Channel Management: Own and optimize core channels including:
- SEO & Content Marketing
- Google Ads / Paid Search
- Paid Social (LinkedIn, Meta, etc.)
- Email & CRM Marketing
- Web & Conversion Rate Optimization
- Campaign Leadership: Plan and launch integrated marketing campaigns across digital touchpoints to drive lead generation and sales pipeline.
- Analytics & ROI: Track, analyze, and report on campaign performance and funnel metrics; optimize based on insights.
- Creativity & Innovation: Test bold, unique campaigns to differentiate the company in the logistics space and break through the noise.
- Website Oversight: Manage website improvements and CRO efforts in partnership with design/dev resources.
- CRM & Automation: Own our CRM strategy (preferably HubSpot or similar); nurture leads through automated workflows and segmentation.
- Content Development: Develop or direct creation of B2B content such as blogs, case studies, whitepapers, landing pages, etc.
- Cross-Functional Collaboration: Partner with sales, product, and global teams to align marketing efforts and gather market insights.
- Agency/Contractor Management: Manage any external vendors or freelancers as needed during the transition in-house.
- 3–5 years of experience in B2B marketing (preferred but not required in logistics, supply chain, transportation, or related industries).
- Strong background in digital performance marketing – you know what moves the needle and where to spend budget wisely.
- Hands-on experience with:
- SEO tools
- Google Ads / Google Analytics
- CRM & email marketing tools
- LinkedIn & Paid Social Ads
- Ability to be both strategic and tactical – you’re comfortable thinking big and getting in the weeds to execute.
- Exceptional creativity and storytelling skills – you’re not afraid to try new formats or ideas to stand out.
- Data-driven mindset with a passion for optimization and testing.
- Proven experience working closely with sales teams and aligning marketing to revenue goals.
- Highly organized, urgent, driven, and thrive in fast-moving, entrepreneurial environments.
- A high-impact role reporting directly to the CEO with real ownership
- The opportunity to build something
- Flexibility in work schedule as the role evolves
- A supportive, high-performance team with a global footprint
- Competitive compensation and benefits (Base Bonus)
If you’re a creative, scrappy, digital-first marketer who’s ready to shape the future of marketing at one of the top logistics providers in the world, we want to meet you.
BrainWorks is a leading executive search firm that excels in delivering top-tier talent to drive sales and marketing success. Our Sales & Marketing Practice specializes in identifying high-performing professionals who can elevate your business outcomes.
From mid-level managers to C-suite executives, we partner with clients across industries to place leaders in key roles, including sales, marketing, business development, and product management.
BrainWorks prides itself on quality, speed, and results, powered by our proven process refined over 30 years. Partnering with BrainWorks means gaining a trusted ally who is passionate about your success. Visit us at brainworksinc.com.
Industry 1: Marketing and Advertising
Industry 2: Packaging and Containers
Industry 3: Transportation/Trucking/Railroad
Job ID: 39067697803
Category: Sales and Marketing
Location: Miami, FL