What are the responsibilities and job description for the Marketing Automation Specialist position at BrainWorks?
Overview of the Role
With our client, marketing isn’t just creative—it’s measurable, scalable, and strategic. Our mission to transform workplace culture depends on the precision of our campaigns and the insights we extract from data. As a Marketing Ops/Automation Specialist, you’ll be the architect of that precision. You’ll manage the tech stack, automate lifecycle journeys, and turn raw data into actionable insights. You’ll make sure campaigns run smarter, faster, and with impact that’s always visible.
Key Responsibilities
(i) Marketing Tech Stack Management
From mid-level managers to C-suite executives, we partner with clients across industries to place leaders in key roles, including sales, marketing, business development, and product management.
BrainWorks prides itself on quality, speed, and results, powered by our proven process refined over 30 years. Partnering with BrainWorks means gaining a trusted ally who is passionate about your success. Visit us at brainworksinc.com.
Industry 1: Computer Software
Industry 2: Human Resources
Industry 3:
Job ID: 44018176939
Category: Sales and Marketing
Location: Chicago, IL
With our client, marketing isn’t just creative—it’s measurable, scalable, and strategic. Our mission to transform workplace culture depends on the precision of our campaigns and the insights we extract from data. As a Marketing Ops/Automation Specialist, you’ll be the architect of that precision. You’ll manage the tech stack, automate lifecycle journeys, and turn raw data into actionable insights. You’ll make sure campaigns run smarter, faster, and with impact that’s always visible.
Key Responsibilities
(i) Marketing Tech Stack Management
- Administer HubSpot and CRM integrations, ensuring systems are optimized and aligned to business needs.
- Maintain and evolve workflows, lead routing, and reporting structures.
- Build nurture streams, scoring models, and triggered campaigns across the buyer and customer journey.
- Partner with Marketing and Sales to design personalized outreach at scale.
- Ensure database integrity, enforce data hygiene best practices, and uphold compliance with GDPR/CCPA.
- Establish standards for segmentation and reporting.
- Build dashboards for funnel performance, attribution, and ROI.
- Provide actionable insights that guide budget allocation and campaign optimization.
- 4–6 years in marketing operations or automation within a B2B SaaS environment.
- Deep expertise with HubSpot and strong familiarity with CRM systems (Salesforce preferred).
- Strong understanding of attribution models, funnel metrics, and campaign analytics.
- Ability to troubleshoot complex workflows and integrations.
- Experience driving marketing–sales alignment through process design.
- Analytical mindset with fluency in Excel/BI tools.
- Clear communicator who can explain technical systems to non-technical audiences.
- A drive to test, improve, and innovate—always pushing for smarter execution.
- Mission alignment: a belief in the power of recognition to create better workplaces.
- Accuracy of funnel reporting and campaign attribution.
- Health and growth of the marketing database.
- Campaign efficiency (speed to launch, error rates).
- Impact of automation on conversion rates
From mid-level managers to C-suite executives, we partner with clients across industries to place leaders in key roles, including sales, marketing, business development, and product management.
BrainWorks prides itself on quality, speed, and results, powered by our proven process refined over 30 years. Partnering with BrainWorks means gaining a trusted ally who is passionate about your success. Visit us at brainworksinc.com.
Industry 1: Computer Software
Industry 2: Human Resources
Industry 3:
Job ID: 44018176939
Category: Sales and Marketing
Location: Chicago, IL