Assistant Director of Communications

Our Mission:  To fulfill our PROMISE to our employees, members and guests in order to create a reimagined Country Club life.

Passionate – We love what we do and have fun doing it!

Refined – We strive for excellence in our communication.

Ownership – We are proactive and accountable in any task, challenge or opportunity presented to us.

Mindful – We are present, patient, and aware so that we can best anticipate the needs of those around us.

Innovative – We are eager and open to seek ways to improve Country Club life.

Safe – We take responsibility for creating a safe environment.

Empathy – Every concern, suggestion, or feedback is a welcomed opportunity to understand the feelings and needs of others.

OVERVIEW: The Assistant Director of Communications at Boca West Country Club assists the Director with the overall operations of the Communications department.   This leadership role is responsible for enhancing the club’s brand image, engaging members and coordinating all communication channels to promote club programs, events and initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Strategic Planning & Leadership

• Develop and execute strategic communications plans aligned with the Club’s goals, brand and member experience.
• Lead messaging and positioning that promotes the Club’s brand, lifestyle, values, programs and offerings.
• Oversee the Communications team, external agencies, vendors and creative partners.

Content Development & Brand Management

• Oversee the creation and production of magazines, newsletters, press releases, member communications, promotional materials and digital content.
• Provide strategic oversight of the Club’s website, mobile app, social media and other digital platforms.
• Ensure consistency in messaging, tone, visual identity and brand standards across all channels.
• Collaborate with departments to develop timely and engaging content promoting Club programs, services and events.
• Demonstrate proficiency in Adobe Creative Cloud and Microsoft Office.

Member & Internal Communications

• Develop communications and campaigns that inform, engage and connect members with the Club’s programs, services, events and lifestyle.
• Create targeted messaging to increase awareness, participation and member engagement.
• Support internal communications that effectively inform and connect employees.
• Partner with Club leadership and departments to ensure clear, timely and consistent communication.

Campaigns & Event Promotion

• Lead integrated marketing and communications campaigns for seasonal programming, tournaments, special events and Club initiatives.
• Coordinate creative content, digital communications, social media, advertising, media outreach and promotional activities.
• Establish campaign timelines and messaging strategies and collaborate with departments to ensure successful execution.
• Measure campaign performance and use insights to optimize future initiatives.

Digital Analytics & Reporting

• Monitor website, mobile app and social media performance and engagement.
• Analyze data and member engagement trends to improve communications and outreach.
• Prepare performance reports and recommendations for leadership.
• Stay current with emerging communications, digital and social media trends.

COMPETENCIES

• Exceptional written, verbal and interpersonal communication skills.
• Strong leadership, organizational and project management abilities.
• Member-focused, professional and service-oriented approach.
• Demonstrates integrity, accountability, sound judgment and discretion.
• Builds positive and collaborative relationships across departments and with external partners.
• Demonstrates creativity, initiative, adaptability and problem-solving skills.
• Effectively manages multiple priorities, projects and deadlines.
• Demonstrates accuracy, attention to detail and thoroughness.
• Supports the Club’s goals, mission, values, policies and procedures.
• Maintains professionalism, reliability and punctuality.

SUPERVISORY RESPONSIBILITIES

• Provide leadership and oversight of the Communications team and department operations.
• Assign responsibilities, establish priorities and monitor performance to ensure timely execution of initiatives.
• Provide coaching, mentoring, training and performance feedback.
• Foster a collaborative, creative and innovative team environment.
• Coordinate with Club departments on advertising, promotional materials and event campaigns.
• Ensure communications and marketing initiatives align with Club brand standards and strategic objectives.

EDUCATION, EXPERIENCE & TRAINING

• Bachelor’s degree in Communications, Public Relations, Journalism or related field.
• Progressive experience in communications, public relations or a related field, preferably in a leadership role.
• Exceptional writing, presentation and communication skills.
• Strong knowledge of digital media, social media, content creation and marketing.
• Proficiency in Adobe Creative Cloud and Microsoft Office.
• Experience in luxury hospitality, private clubs, country clubs or high-end lifestyle environments is preferred.

PREFERRED ATTRIBUTES

• Strategic and creative thinker with a proactive, solutions-oriented approach.
• Strong storyteller with an exceptional editorial eye and attention to detail.
• Member-focused with a polished, professional presence.
• Collaborative leader who builds strong relationships and inspires teamwork.
• Highly organized and able to manage multiple priorities and deadlines.
• Adaptable and comfortable in a fast-paced, evolving environment.
• Passion for communications, marketing and creating an exceptional member experience.

PHYSICAL DEMANDS - The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Primarily sedentary work at a desk, with occasional event coverage.
• Manual dexterity for content creation and multimedia support.

WORK ENVIRONMENT - The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• Office-based with frequent support of events with other departments.
• Fast-paced, member-centric environment requiring adaptability.