What are the responsibilities and job description for the Assistant Director of Communications & Marketing position at Boca West Country Club, Inc.?
Company Description:
Boca West Country Club, Inc. is recognized as the #1 private residential country club in the United States and a Platinum Club of the World, consistently ranked among the top 100 clubs globally. It is a 5-Star Private Club and has been honored as a Distinguished Club by BoardRoom Magazine, reflecting its commitment to excellence and member satisfaction. The club features four renowned golf courses, a world-class racquet center, a magnificent clubhouse, and a luxury spa within a 1,400-acre tropical community. Located in Boca Raton, Florida, Boca West offers convenient access to premier shopping, dining, museums, and beaches, providing an exceptional environment for both members and team members.
OVERVIEW: The Assistant Director of Communications & Marketing at Boca West Country Club assists the Director with the overall operations of the Communications & Marketing department. This leadership role is responsible for enhancing the club’s brand image, engaging members and coordinating all communication channels to promote club programs, events and initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Strategic Planning & Leadership
- Develop and execute strategic communications and marketing plans aligned with the Club’s goals, brand and member experience.
- Lead messaging and positioning that promotes the Club’s brand, lifestyle, values, programs and offerings.
- Oversee the Communications & Marketing team, external agencies, vendors and creative partners.
Content Development & Brand Management
- Oversee the creation and production of magazines, newsletters, press releases, member communications, promotional materials and digital content.
- Provide strategic oversight of the Club’s website, mobile app, social media and other digital platforms.
- Ensure consistency in messaging, tone, visual identity and brand standards across all channels.
- Collaborate with departments to develop timely and engaging content promoting Club programs, services and events.
- Demonstrate proficiency in Adobe Creative Cloud and Microsoft Office.
Member & Internal Communications
- Develop communications and campaigns that inform, engage and connect members with the Club’s programs, services, events and lifestyle.
- Create targeted messaging to increase awareness, participation and member engagement.
- Support internal communications that effectively inform and connect employees.
- Partner with Club leadership and departments to ensure clear, timely and consistent communication.
Campaigns & Event Promotion
- Lead integrated marketing and communications campaigns for seasonal programming, tournaments, special events and Club initiatives.
- Coordinate creative content, digital communications, social media, advertising, media outreach and promotional activities.
- Establish campaign timelines and messaging strategies and collaborate with departments to ensure successful execution.
- Measure campaign performance and use insights to optimize future initiatives.
Digital Analytics & Reporting
- Monitor website, mobile app and social media performance and engagement.
- Analyze data and member engagement trends to improve communications and outreach.
- Prepare performance reports and recommendations for leadership.
- Stay current with emerging communications, marketing, digital and social media trends.