Senior Business Analyst, Life Sciences/ Life Sciences industry

Senior Business Analyst

Commercial Excellence | CRM Ecosystem and MDM Modernization

Company Overview:

Business Integration Partners (BIP) is Europe’s fastest growing digital consulting company and are on track to reach the Top 20 by 2030, with an expanding global footprint in the US (New York, Charlotte, Chicago, and Houston). Operating at the intersection of business and technology, we design, develop, and deliver sustainable solutions at pace and scale, creating greater value for our customers, employees, shareholders, and society.

BIP specializes in high-impact consulting services across multiple industries with 6,000 employees worldwide. Our Financial Services business serves Capital Markets, Insurance and Payments verticals, supplemented with Data & AI, Cybersecurity, Risk & Compliance, Change Management and Digital Transformation practices. We integrate deep industry expertise with business, technology, and quantitative disciplines to deliver high-impact results for our clients.

About the Role

We are seeking an experienced Senior Business Analyst to join the Commercial Excellence team on a contract basis. Reporting to the Senior Business Partner, this role will support two critical workstreams:

• CRM Ecosystem Integration – 50%
• Master Data Management Modernization – 50%

The Senior Business Analyst will support the stability and continued evolution of the CRM integration landscape while helping deliver the modernization of enterprise master data capabilities through Reltio and IQVIA OneKey.

This role requires a strong understanding of pharmaceutical commercial operations, Veeva CRM integrations, HCP/HCO data, affiliation management, and enterprise MDM processes. The successful candidate will translate complex business and data requirements into clear functional specifications, process flows, integration documentation, user stories, and testing deliverables.

Key Responsibilities

CRM Ecosystem Integration

• Analyze and document the end-to-end CRM integration landscape, including Veeva CRM and its upstream, downstream, child, and extended dependent systems.
• Develop and maintain business process maps, integration flows, data-flow diagrams, interface inventories, and dependency matrices.
• Document integration touchpoints, business rules, data dependencies, system ownership, and operational processes.
• Gather, analyze, document, and validate business and functional requirements for integration changes, enhancements, remediation activities, and new system connections.
• Conduct impact assessments to determine how changes to Veeva CRM, upstream platforms, or commercial processes will affect downstream systems and users.
• Support integration-related business needs associated with brand launches, territory realignments, field-force changes, and other business events.
• Identify process gaps, data-quality concerns, integration risks, technical dependencies, and potential operational impacts.
• Translate business requirements into user stories, functional specifications, acceptance criteria, process flows, and implementation-ready documentation.
• Partner with Commercial Excellence, Field Operations, IT, data teams, architects, integration teams, and vendors to ensure that requirements are properly understood and delivered.
• Support testing, implementation readiness, deployment validation, and post-release stabilization.
• Maintain accurate CRM ecosystem documentation as systems, integrations, and business requirements evolve.

MDM Modernization

• Lead the elicitation, documentation, and validation of Biopharma Business Unit requirements for the Reltio MDM implementation.
• Define requirements for HCP, HCO, address, licensing, hierarchy, relationship, and affiliation data.
• Serve as the Business Analyst lead for HCP/HCO affiliation management, including organizational hierarchies, account relationships, network affiliations, and contextual affiliations.
• Define business rules for creating, maintaining, validating, and governing HCP/HCO relationships within the future-state MDM platform.
• Support the analysis and mapping of IQVIA OneKey data into Reltio.
• Ensure alignment between external reference data, internal commercial data standards, and US Biopharma business requirements.
• Document source-to-target mappings, transformation rules, matching and merging requirements, survivorship expectations, validation rules, and exception processes.
• Conduct gap assessments between current-state MDM capabilities and future-state Reltio requirements.
• Support the design of future-state data-management, stewardship, governance, and issue-resolution processes.
• Collaborate with Data Governance, Commercial Operations, IT, data architecture, integration, and platform teams.
• Support data profiling, cleansing, migration, reconciliation, and validation activities.
• Develop UAT scenarios, test cases, expected results, and requirements-traceability documentation.
• Coordinate user acceptance testing, defect analysis, business validation, and stakeholder sign-off.
• Support go-live readiness and post-implementation stabilization.

Roadmap Planning

• Support the development and maintenance of one-to-three-year capability roadmaps for the CRM ecosystem and MDM platform.
• Identify future enhancements, integration improvements, platform upgrades, remediation needs, and strategic initiatives.
• Anticipate future business and technology needs based on commercial strategy, brand lifecycle, and Field Operations requirements.
• Document roadmap initiatives, dependencies, priorities, risks, sequencing considerations, and expected business value.
• Facilitate roadmap-review sessions with business, technology, data, and Commercial Excellence stakeholders.
• Support alignment on priorities, investment decisions, sequencing, and delivery expectations.
• Produce executive-ready roadmap presentations, dependency maps, planning documents, and supporting analysis.
• Maintain roadmap artifacts as business priorities and platform strategies evolve.

Business Analysis and Delivery Support

• Facilitate requirements workshops, stakeholder interviews, process reviews, and validation sessions.
• Develop business requirements, functional requirements, user stories, process flows, data mappings, acceptance criteria, and traceability matrices.
• Maintain requirements traceability throughout design, development, testing, implementation, and post-production validation.
• Support backlog refinement, prioritization, sprint planning, and delivery governance.
• Identify and manage risks, issues, dependencies, scope gaps, and conflicting requirements across parallel workstreams.
• Provide clear updates on requirements, decisions, risks, testing progress, and delivery readiness.
• Manage competing priorities while maintaining high-quality documentation and stakeholder communication.

Required Qualifications

• 7 years of experience as a Business Analyst, Senior Business Analyst, or Business Systems Analyst.
• Significant experience within the pharmaceutical, biopharma, or life sciences industry.
• Strong understanding of pharmaceutical commercial operations and Field Operations.
• Hands-on experience with Veeva CRM and its broader integration ecosystem.
• Experience analyzing upstream and downstream systems, integrations, interfaces, dependencies, and data flows.
• Strong Master Data Management experience involving HCP, HCO, customer, hierarchy, relationship, or affiliation data.
• Experience with Reltio, IQVIA OneKey, or comparable pharmaceutical MDM and reference-data platforms.
• Deep understanding of HCP/HCO data, organizational hierarchies, account relationships, and contextual affiliation management.
• Knowledge of APIs, batch integrations, source-to-target mappings, data transformations, and exception workflows.
• Advanced experience eliciting, documenting, validating, and managing business and functional requirements.
• Experience creating process maps, integration diagrams, user stories, acceptance criteria, data mappings, dependency matrices, and traceability documentation.
• Experience conducting current-state assessments, future-state process design, gap analysis, and impact assessments.
• Hands-on experience supporting UAT, data validation, defect management, and business sign-off.
• Experience contributing to or leading capability-roadmap planning.
• Strong analytical, communication, facilitation, stakeholder-management, and organizational skills.
• Ability to work independently and manage competing priorities across parallel workstreams.

Preferred Qualifications

• Direct experience implementing or modernizing Reltio in a pharmaceutical commercial environment.
• Experience integrating IQVIA OneKey with an enterprise MDM platform.
• Knowledge of MDM matching, merging, survivorship, stewardship, data quality, hierarchy management, and governance.
• Experience supporting Veeva CRM integrations and field-facing commercial technology.
• Understanding of brand launches, territory realignments, field-force changes, HCP engagement, and pharmaceutical sales operations.
• Experience working with Data Governance, Commercial Operations, enterprise architecture, integration, and data-engineering teams.
• Familiarity with Agile delivery, backlog management, Jira, Confluence, and requirements-management tools.
• Experience preparing executive-level roadmap presentations and strategic planning materials.

Compensation:

**The base salary range for this role is 90,000 to 120,000/annum.

Benefits:

Choice of medical, dental, vision insurance.

Voluntary benefits.

Short- and long-term disability.

HSA and FSAs.

Matching 401k.

Discretionary performance bonus.

Employee referral bonus.

Employee assistance program.

11 public holidays.

20 days PTO.

7 Sick Days.

PTO buy and sell program.

Volunteer days.

Paid parental leave.

Remote/hybrid work environment support.

For more information about BIP US, visit https://www.bip-group.com/en-us/.

Equal Employment Opportunity:

It is BIP US Consulting policy to provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship, or marital status, and to maintain a non-discriminatory environment free from intimidation, harassment or bias based upon these grounds.