What are the responsibilities and job description for the Senior Manager, Performance Creative Operations position at Beacon Hill?
Title: Senior Manager, Performance Creative - Dynamic Creative Operations
Location: Boston, MA
Onsite Requirements: Hybrid
Duration: Direct Hire
Industry: Health & Wellness
Overview
A growing consumer-facing company is seeking a Senior Manager, Performance Creative (DCO) to lead the development of personalized, data-driven advertising experiences. This role sits at the intersection of creative strategy, marketing technology, and performance marketing, using audience insights and dynamic creative tools to improve campaign performance and customer acquisition.
Day-to-Day
* Lead creative strategy for digital advertising campaigns and landing page experiences.
* Build and manage Dynamic Creative Optimization (DCO) programs and personalized creative at scale.
* Partner with Brand, Media, CRM, Analytics, and Technology teams to develop targeted campaigns.
* Use audience insights and performance data to inform creative direction and optimization.
* Oversee creative testing initiatives, including A/B and multivariate testing.
* Monitor campaign performance and turn results into actionable recommendations.
Must-Have Requirements
* 7 years of experience in digital marketing, creative operations, performance marketing, or a related field.
* Hands-on experience with Dynamic Creative Optimization (DCO) and creative personalization.
* Experience using dynamic creative platforms such as Flashtalking, Celtra, Smartly, Google Marketing Platform, Innovid, Clinch, or similar tools.
* Strong understanding of creative data feeds, dynamic templates, audience segmentation, and automated creative delivery.
* Proven ability to use audience insights and performance data to shape creative strategy.
Beacon Hill is an equal opportunity employer and individuals with disabilities and/or protected veterans are encouraged to apply.
California residents: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
If you would like to complete our voluntary self-identification form, please click here or copy and paste the following link into an open window in your browser: https://jobs.beaconhillstaffing.com/eeoc/
Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be used for reporting purposes only and will be kept separate from all other records.
Company Profile:
Beacon Hill Technologies, a premier National Information Technology Staffing Group, provides world class technology talent across all industries utilizing a complete suite of staffing services. Beacon Hill Technologies' dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs.
Beacon Hill Technologies covers a broad spectrum of IT positions, including Project Management and Business Analysis, Programming/Development, Database, Infrastructure, Quality Assurance, Production/Support and ERP roles.
Learn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.bhsg.com.
Benefits Information:
Beacon Hill offers a robust benefit package including, but not limited to, medical, dental, vision, and federal and state leave programs as required by applicable agency regulations to those that meet eligibility. Upon successfully being hired, details will be provided related to our benefit offerings.
We look forward to working with you.
Beacon Hill. Employing the Future™
Salary : $100,000 - $130,000