What are the responsibilities and job description for the Sales Engineer (SW Michigan) position at BALLUFF INC?
Balluff is a global leader in sensor technology and industrial automation. We are committed to helping our customers improve efficiency, reduce downtime, and advance digitalization through innovative automation solutions. Join a company where your ideas matter and your impact is real.
Position Summary
As a Sales Engineer at Balluff, you will be responsible for driving strategic growth by delivering automation solutions to key accounts. You’ll develop and maintain strong, value-based relationships across customer organizations while promoting Balluff’s comprehensive portfolio of industrial sensor and automation products.
Territory: Southwest MI
Industry/Products: Automotive
What You’ll Do
- Execute strategic sales plans to generate consistent growth within your assigned account base
- Build value-driven relationships with customer stakeholders—from engineering and operations to executive leadership
- Present automation solutions that address customer challenges and generate measurable cost savings
- Use customer insights to tailor Balluff’s solutions and enhance competitive positioning
- Leverage appropriate distribution and fulfillment channels to maximize value and efficiency
- Collaborate globally with internal teams (engineering, sales, business development, marketing, and executive leadership) to support customer initiatives
- Communicate Balluff’s total cost of ownership advantages through compelling presentations and technical discussions
- Stay informed on competitor offerings and market dynamics to differentiate Balluff’s solutions
- Accurately track customer interactions and opportunities using SAP, CRM, and Business Warehouse tools
Why Join Balluff?
- Competitive base salary incentive program
- Company vehicle
- Comprehensive benefits package (medical, dental, vision, 401(k) match)
- Paid time off and holidays
- Training, development, and advancement opportunities
- Collaborative, innovative work environment
Balluff is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Qualifications:What You Bring
- Bachelor’s degree and 4–6 years of industrial automation sales experience
- Strong “hunter/qualifier” sales profile with a track record of winning complex, high-level negotiations
- In-depth understanding of plant-floor automation systems and architectures
- Proficient in Microsoft Office and virtual collaboration tools (MS Teams, Zoom, etc.)
- Excellent written, verbal, and presentation skills
- Ability to work both independently and as part of a team
- Willingness and ability to travel extensively within the assigned territory
- Must reside within the territory (Kalamazoo, MI)