What are the responsibilities and job description for the Marketing Manager position at Artisan Talent?
Our Client is seeking a Marketing Manager to lead and elevate marketing initiatives across multiple channels, with a strong emphasis on B2B eCommerce strategy (Walmart, Amazon, etc.)
You Will:
To be considered, please email your internal contact or jobs@artisantalent.com (link below) with your resume and why you're a fit.
You Will:
- Support leadership in creating and executing comprehensive marketing strategies across digital, social, print, and experiential channels, ensuring alignment with company objectives and target audiences.
- Develop and launch high-impact marketing campaigns from concept through execution, while measuring results and optimizing for ROI.
- Create and deliver performance reports on campaign metrics including conversion rates, acquisition, retention, and ROI, using insights to continuously refine strategy.
- Collaborate with product development, sales, and cross-functional partners to ensure marketing strategies support business goals and customer needs.
- Oversee brand voice, ensuring consistency in messaging across all platforms and elevating brand presence in key markets.
- Assist in managing marketing budgets, allocating resources efficiently and maximizing ROI on initiatives.
- Stay ahead of industry trends, competitor activity, and consumer behavior to inform marketing strategies and uncover new growth opportunities.
- Drive measurable improvements in B2B eCommerce marketing to expand reach and revenue across business-to-business markets.
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 5-8 years of experience in marketing, including 2–3 years in strategic and campaign management roles.
- Proven expertise in B2B eCommerce strategy and execution.
- Strong analytical skills with proficiency in marketing analytics tools such as Google Analytics and social media insights.
- Hands-on experience with marketing automation platforms and digital channels including SEO/SEM, social, email, and paid advertising.
- Excellent communication, collaboration, and project management skills.
- Creative thinking with attention to detail and proven ability to maintain brand consistency.
- Experience working with cross-functional teams to align marketing with business priorities.
- Start Date/Duration: Starting ASAP, Fulltime Hire
- Hours/Week: 40 Hours/Week
- Onsite/Offsite: Hybrid in Easton, PA (Monday & Friday Remote)
- Laptop/Software Requirements: Client-Provided Laptop & Software
- Background Check: Yes
- Salary: $60K-$75K DOE
To be considered, please email your internal contact or jobs@artisantalent.com (link below) with your resume and why you're a fit.
Salary : $60,000 - $75,000
