What are the responsibilities and job description for the Digital Marketing Manager position at Arclin?
Digital Marketing Manager
Arclin is looking for a Digital Marketing Manager with strong knowledge and passion for digital communications and social media marketing. Reporting into the Vice President of Brand & Marketing, this position will help us define our overall digital marketing strategy and drive implementation.
The candidate will manage and evolve our existing digital assets and platforms, including our social media presence and various websites to support company objectives including brand and product awareness campaigns.
You will build digital campaign strategies and schedules aligned with our product roadmap. You’ll partner with internal and external teams to identify opportunities to increase engagement, drive awareness and achieve adoption through digital mediums.
To be successful in this strategic role, you must have experience in creating awareness, communicating value propositions and supporting commercial objectives through digital mediums. The ideal candidate will be an experienced, multi-talented marketer with a broad skill set who is excited and well-equipped to be part of a collaborative, fast-paced environment.
Job Responsibilities:
- Oversee digital media assets and strategies: content, execution, maintenance and evolution
- Use online channels to reach and engage with target audiences, creating and executing engaging content while gathering customer insights for continuous improvement and optimization
- Help set and lead the execution of Arclin Digital Media Strategy to include search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), email marketing, content marketing and online advertising
- Create and execute engaging content using analysis and learned insights for continuous improvement and optimization
- Conduct, create, and maintain analytics reporting across multiple platforms to extract key insights for future campaign development and go-to-market strategies complete with formal proposals and recommendations on tactics
- Develop and manage content calendars, ensuring our content cadence is robust and relevant
- Coordinate with internal and external content contributors to ensure guidelines are met and processes are clear
- Manage and coordinate with external agencies and/or influencers as needed
- Develop digital strategies specific to platforms such as Linked In and Instagram which utilize relevant tools such as SEO, SEM, content creation, analytics and paid advertising
- Propose and manage digital marketing / digital advertising budget, monitor and ensure operation within assigned budget
- Demonstrate flexibility and adaptability
Job Requirements:
- Excellent verbal and written communication skills to include content creation for websites, advertising and marketing collateral
- Strong understanding and/or experience creating digital marketing strategies and how they apply to various marketing channels and platforms
- B2B experience preferred
- Bachelor’s degree in marketing, communications, or related field
- 4-6 years relevant marketing experience
- 3 years of content creation in industrial or B2B markets
- Mastery of WordPress
- Google Analytics certification or demonstration of deep GA understanding
- Experience with Hootsuite and Mailchimp is a plus
- Highly motivated and adaptable individual with results-driven orientation, capable of multi-tasking and managing competing priorities within a dynamic organization
- Proven leadership and collaboration skills
- Attention to detail, bias toward action and sound judgment
