What are the responsibilities and job description for the Digital Marketing Manager position at Robert Half?
We are looking for an experienced Digital Marketing Manager to join our team in Atlanta, Georgia. This long-term contract position offers an exciting opportunity to develop and execute impactful marketing strategies in a competitive industry. The ideal candidate will drive lead generation efforts while managing digital campaigns, social media activities, and website optimization.Responsibilities:• Develop and implement comprehensive digital marketing strategies to increase brand visibility and generate leads.• Manage and optimize the company website, ensuring user-friendly navigation and SEO best practices.• Plan, execute, and monitor digital marketing campaigns across various platforms, including social media and paid advertising.• Utilize Google Analytics to track campaign performance, analyze data, and provide actionable insights.• Coordinate social media content creation and ensure alignment with overall marketing goals.• Oversee paid advertising efforts, including Google Ads and social media campaigns, to maximize ROI.• Collaborate with internal teams to ensure consistent branding across all marketing channels.• Monitor industry trends and competitor activities to identify opportunities for growth.• Maintain and manage the marketing budget effectively to optimize spending.• Work onsite 2-3 days per week as part of a hybrid schedule near the Battery in Atlanta.
Salary : $40 - $46
