What are the responsibilities and job description for the Marketing Manager position at Pricebook Digital?
Job Summary
The Marketing Manager at Pricebook Digital will report to the Director of Sales and take full ownership of the company’s marketing strategy and execution. This role requires both strategic vision and hands-on implementation, with a strong focus on sales funnel development, lead generation, and demand creation in a SaaS environment.
Key Responsibilities
Pricebook Digital does not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws. We are an equal-opportunity employer, and we celebrate the diversity that each employee brings to the table. We value the convergence of fresh, unique perspectives and experiences from all walks of life and believe that makes us stronger as a company.
About Pricebook Digital
Pricebook Digital is a growing Technology/SaaS company providing top-rated sales and pricing products and services to the HVAC industry. Our products are used by dealers, distributors and manufacturers across the industry to sell more efficiently and with better results. We also provide data management services to the industry, and work closely with manufacturers and distributors to expand market reach and improve dealer performance through a unified sales enablement platform.
The Marketing Manager at Pricebook Digital will report to the Director of Sales and take full ownership of the company’s marketing strategy and execution. This role requires both strategic vision and hands-on implementation, with a strong focus on sales funnel development, lead generation, and demand creation in a SaaS environment.
Key Responsibilities
- Develop and implement a comprehensive marketing strategy tailored to Pricebook’s SaaS products.
- Design and manage sales funnels that drive lead generation and move qualified leads through the pipeline.
- Plan and execute multi-channel campaigns (SEO, SEM, content, email, social, paid ads).
- Use marketing automation and CRM tools to nurture leads and monitor conversions.
- Optimize landing pages and workflows with testing and performance analysis.
- Collaborate closely with sales to align efforts and provide enablement materials such as sales playbooks and positioning assets.
- Track, report, and analyze campaign performance and use data to refine strategies.
- 3–7 years of marketing experience, with significant exposure to B2B SaaS environments.
- Proven experience in building and optimizing sales funnels and generating leads.
- Blend of strategic thinking and hands-on execution.
- Proficient with digital marketing, content creation, lead nurturing tools, and analytics.
- Strong project management skills and ability to coordinate across functions.
- Data-driven mindset with the ability to measure success and adjust accordingly.
- Familiarity with lifecycle marketing, ABM, or customer expansion strategies.
- Experience with HubSpot strongly preferred.
- Strong communication skills, both written and verbal.
- Creative problem-solving and adaptability in a fast-paced environment.
- Collaborative mindset with the ability to work across teams and functions.
- Highly organized, detail-oriented, and able to manage multiple priorities.
- Curious, innovative, and motivated to continuously learn and improve.
- Remote Work - work from home/work anywhere with national travel opportunities.
- Reimbursement for all travel expenses
- Health Benefits, HSA, 15 days paid vacation / sick leave / holidays, 401K
- Opportunities for growth and leadership within a scaling organization
Pricebook Digital does not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws. We are an equal-opportunity employer, and we celebrate the diversity that each employee brings to the table. We value the convergence of fresh, unique perspectives and experiences from all walks of life and believe that makes us stronger as a company.
About Pricebook Digital
Pricebook Digital is a growing Technology/SaaS company providing top-rated sales and pricing products and services to the HVAC industry. Our products are used by dealers, distributors and manufacturers across the industry to sell more efficiently and with better results. We also provide data management services to the industry, and work closely with manufacturers and distributors to expand market reach and improve dealer performance through a unified sales enablement platform.
