What are the responsibilities and job description for the SALES AND MARKETING COORDINATOR position at Apis Services Inc?
Job Summary
The Sales and Marketing Coordinator plays a key role in advancing the organization's revenue and visibility goals through strategic sales planning, targeted marketing efforts, and active community engagement. This position is responsible for developing and executing initiatives that drive wholesale, retail, and event-based sales, while also managing digital content and promotional campaigns. By fostering relationships with local partners and
representing the brand in public-facing settings, the Coordinator supports the organization's mission and enhances its impact within the community.
DIRECT DUTIES:
- Develop and implement sales plans to increase wholesale, retail, and event-based revenue.
- Cultivate relationships with local businesses, schools, and community organizations for bulk orders and fundraising partnerships.
- Monitor and analyze sales performance metrics and customer feedback to inform strategy adjustments.
- Create and manage content for social media platforms, newsletters, and promotional materials.
- Maintain and grow the organization’s online presence across Instagram, Facebook, LinkedIn, and other relevant
platforms.
- Coordinate seasonal marketing campaigns and product launches.
- Represent the brand at community events, farmers markets, and pop-up shops.
- Collaborate with program staff to highlight participant stories and organizational impact.
- Organize outreach initiatives to increase brand visibility and community support.
- Serve as a brand ambassador, promoting the mission and values of the organization.
OTHER RESPONSIBILITIES:
- Maintain organized records of sales activities, marketing campaigns, and community outreach efforts.
- Assist with scheduling meetings, preparing reports, and coordinating logistics for events.
- Work with program staff to align messaging and promotional efforts with organizational goals.
- Support other departments during peak periods or special initiatives.
- Input and update customer and partner information in CRM systems.
- Generate periodic reports on sales performance, engagement metrics, and campaign outcomes.
- Communicate with operations or fulfillment teams to ensure product availability for campaigns and events.
- Monitor inventory levels for promotional materials and reorder as needed.
- Assist in onboarding new team members or interns involved in sales or marketing functions.
- Share best practices and tools for social media, CRM, and outreach.
- Review marketing materials and digital content for accuracy, consistency, and brand alignment.
- Monitor customer feedback and flag recurring issues or opportunities for improvement.
- Coordinate with external vendors for printing, design, or promotional services.
- Maintain positive relationships with community partners and event organizers.
- Stay informed about industry trends, tools, and best practices in sales and marketing.
- Participate in relevant workshops, webinars, or networking events.
Job Qualifications
Education and Experience:
- Minimum of High School Diploma, GED, or High School equivalent
- Equivalent experience may be considered in lieu of formal education
- Minimum of 2–3 years of experience in sales, marketing, or community engagement roles
- Proven track record of developing and executing marketing campaigns across digital platforms
- Experience with CRM systems, social media management, and graphic design tools (e.g., Canva, Adobe Suite)
- Prior experience working in a mission-driven or social enterprise environment is highly desirable
Job Competencies
- Effective Communication: Strong written and verbal communication skills for storytelling, content creation, and relationship building. Demonstrates active listening and ensures transparency in all interactions.
- Ethical Practice: Upholds confidentiality, integrity, and ethical standards in all interactions and decisions, ensuring the rights and dignity of residents are prioritized.
- Project Management and Accountability: Skilled in organizing campaigns, coordinating events, and managing multiple priorities effectively. Holds self and team members accountable for meeting expectations and standards.
- Collaboration and Community Engagement: Works collaboratively with other professionals, and community partners to ensure quality results. Experience in outreach, partnership development, and representing the organization in public settings.
- Initiative and Self-Management: Demonstrates a proactive approach, strong organizational skills, and the ability to work independently.
- Problem Solving and Conflict Resolution: Approaches challenges with a solution-focused mindset, resolving issues in a fair and timely manner, while maintaining professionalism and promoting a positive atmosphere.
- Strategic Thinking, Creativity, and Innovation: Ability to develop and execute sales and marketing plans aligned with organizational goals. Ability to generate engaging content and promotional ideas that resonate with diverse audiences.
- Adherence to Policies and Procedures: Ensures compliance with all regulatory and organizational standards, maintaining a safe, respectful, and efficient residential environment.
- Well-organized and detail orientated
- Excellent Customer service skills (both internal and external)
- Strong interpersonal and communication skills
- Leadership and management skills
- Resident relations and retention
- Knowledge and understanding of state and federal regulations
- Compliance with regulatory standards
- Demonstrates a strong working knowledge of the appropriate regulations, Apis values and program policies and procedures.
- Basic computer and internet literacy with the ability to utilize applications like emails, time recording and other programs to enter and retrieve data as necessary to perform the essential functions of the job.
- Valid non-provisional drivers’ license and personal vehicle with state minimum liability insurance coverage.
- Subject to employment screenings, including FBI clearance, if applicable.
Physical Demands and Working Conditions
Network Functions | Equipment/Machines: | Physical Demands |
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OSHA requirements and | meet physical | |
guidelines | requirements of the job: | |
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Safety Policies and | table or desk – | |
Procedures |
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| Reaching – Lifting – | |
HR Personnel Policies and | Bending – Standing – | |
Procedures | Stooping – Twisting - | |
| Climbing steps - Driving a vehicle | |
maintains confidentiality | Ø Environment(s) is modern, | |
| well-lit office facilities in multiple locations Multiple levels of stairs with access | |
meetings | by elevator | |
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professional demeanor and exercise good |
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judgement in all areas of | AND SECURITY KNOWLEDGE | |
employment duties |
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| Right To Know, HIPAA, | |
| Security Acts, Fire & Safety |