What are the responsibilities and job description for the Paid Media Specialist position at Apex Systems?
Job#: 3025269
Job Description:
Paid Media Specialist
Location: Ocoee, Florida (On-site)
Employment Type: Permanent
Role Overview
This role plans, directs, and coordinates campaigns for the online marketing of the organization's products and services. The Paid Media Specialist will execute the implementation of online marketing goals in the paid advertising space on social media to ensure share of market and profitability. This position will focus on managing digital marketing advertising across platforms like Google Ads, Facebook Ads, Pinterest, and TikTok, with a primary focus on advertising for the reservations website.
Key Responsibilities
Experience: 3 years of hands-on paid search media management experience, including launching paid social media campaigns in Facebook/META/Instagram. Experience in an agency or brand team environment is required. Candidates should be comfortable working with budgets of $100K a month or more.
Technical Skills: Strong knowledge of advertising across Google Ads and Facebook Ads, including impressions, ad optimization, and campaign optimization. Proficiency with keyword research tools and basic Google Analytics is necessary. Familiarity with Facebook (META) campaigns, audience usage, and pixel tracking is also required.
Preferred Qualifications
Apex uses a virtual recruiter as part of the application process. Click here for more details.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228.
Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico. Apex uses a virtual recruiter as part of the application process. Click here for more details.
Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6 months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Apex team member can provide.
Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico. Apex uses a virtual recruiter as part of the application process. Click here for more details.
Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6 months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Apex team member can provide.
Apex Systems is part of the Commercial Segment of ASGN Incorporated.
NYSE: ASGN
4400 Cox Road
Suite 200
Glen Allen, Virginia 23060
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. (Do not submit resumes or solicit consultants to this email address). UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Apex Systems.
Job Description:
Paid Media Specialist
Location: Ocoee, Florida (On-site)
Employment Type: Permanent
Role Overview
This role plans, directs, and coordinates campaigns for the online marketing of the organization's products and services. The Paid Media Specialist will execute the implementation of online marketing goals in the paid advertising space on social media to ensure share of market and profitability. This position will focus on managing digital marketing advertising across platforms like Google Ads, Facebook Ads, Pinterest, and TikTok, with a primary focus on advertising for the reservations website.
Key Responsibilities
- Develop and execute online marketing plans and programs, including website utilization and maintaining the company's presence in social media advertising spaces.
- Manage existing advertising campaigns and participate in new ones, with an emphasis on Paid Social Media Advertising in META (Facebook), Instagram, and other opportunities.
- Plan and oversee advertising and promotion activities for the web presence, including direct acquisition, seasonal offers, lead generation, and loyalty enrollment campaigns.
- Research, analyze, and monitor financial, technological, and advertising factors to capitalize on market opportunities and improve return on ad spend (ROAS).
- Work closely with strategists, copywriters, and the brand and design team to launch new ads and maintain current campaigns.
- Communicate with outside advertising agencies on ongoing web-based campaigns.
- Evaluate market reactions to advertising programs to ensure timely adjustment of marketing strategy.
- Prepare and deliver online marketing activity reports.
Experience: 3 years of hands-on paid search media management experience, including launching paid social media campaigns in Facebook/META/Instagram. Experience in an agency or brand team environment is required. Candidates should be comfortable working with budgets of $100K a month or more.
Technical Skills: Strong knowledge of advertising across Google Ads and Facebook Ads, including impressions, ad optimization, and campaign optimization. Proficiency with keyword research tools and basic Google Analytics is necessary. Familiarity with Facebook (META) campaigns, audience usage, and pixel tracking is also required.
Preferred Qualifications
- Experience in the hospitality, hotel, or timeshare industry.
- Familiarity with emerging social media ad spaces such as Pinterest and TikTok.
- Experience with vacation package campaigns.
- Comprehensive health benefits – medical, dental and vision
- Paid Time Off (PTO) – vacation, sick, and personal
- Paid Holidays
- 401K with generous company match
- Access to your pay as you need it with our Daily Pay benefit
- Family benefits including pregnancy, parental leave, and adoption assistance
- Wellness Programs and Flexible Spending Accounts
- Tuition Assistance and Military Leave
- Employee Assistance Program (EAP)
- Life, Disability, Accident, Critical Illness & Hospital Insurance
- Pet Insurance
- Exclusive discounts for Team Members (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.)
- Advancement and development opportunities
- Community Involvement Programs
Apex uses a virtual recruiter as part of the application process. Click here for more details.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228.
Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico. Apex uses a virtual recruiter as part of the application process. Click here for more details.
Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6 months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Apex team member can provide.
Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico. Apex uses a virtual recruiter as part of the application process. Click here for more details.
Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6 months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Apex team member can provide.
Apex Systems is part of the Commercial Segment of ASGN Incorporated.
NYSE: ASGN
4400 Cox Road
Suite 200
Glen Allen, Virginia 23060
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. (Do not submit resumes or solicit consultants to this email address). UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Apex Systems.
Salary : $80,000 - $90,000