Chief Marketing Officer

Company: AL Homes, a brand of AlphaX RE Capital

Salary range: $140,000 - $220,000

For this role, Chinese/Mandarin speaking is a must.

Strategic Leadership

• Define and execute a marketing strategy aligned with company vision and growth objectives.
• Lead AL Homes’ brand positioning across competitive real estate markets.
• Drive acquisition, retention, and lifecycle marketing across diverse customer segments.
• Set clear KPIs and performance frameworks to track ROI and impact.

Brand & Reputation Management

• Ensure consistent messaging across all touchpoints—digital, in-person, and media.
• Build AL Homes’ reputation as a trusted residential real estate leader.
• Develop and maintain strategic brand partnerships to extend reach.

Public Relations & Corporate Communications

• Lead company-wide PR and media strategy to elevate visibility and credibility.
• Build and maintain relationships with journalists, influencers, and industry stakeholders.
• Oversee press releases, media outreach, executive visibility, and press events.
• Manage crisis communications and brand protection protocols.
• Drive community relations, CSR communications, and reputation monitoring.
• Serve as spokesperson or designate representatives as needed.

Digital Marketing & Innovation

• Lead digital transformation across web, social, paid media, and marketing automation.
• Implement data-driven strategies leveraging analytics and market intelligence.
• Explore emerging platforms and technologies to stay ahead of industry trends.
• Oversee CRM and digital engagement ecosystems.

Team Leadership

• Build and scale a high-performing marketing and communications organization.
• Foster collaboration, creativity, and operational discipline.
• Allocate resources effectively across campaigns, PR, and brand initiatives.

Market Intelligence

• Conduct ongoing research on customer behavior, competitive landscape, and market shifts.
• Deliver insights that inform product strategy, positioning, and messaging.
• Track PR performance metrics such as share of voice, sentiment, and media impact.

Internal Communications

• Lead internal messaging to ensure alignment across departments.
• Support executive communications and employer branding in partnership with HR.

Budget & Performance Management

• Own marketing and PR budgets with a focus on efficiency and measurable returns.

Qualifications

Education & Experience

• Bachelor’s in Marketing, Communications, Business, or related field (MBA preferred).
• 10 years of progressive marketing leadership, including 5 at the senior level.
• 5 years in PR/corporate communications with proven press coverage success.
• Real estate, homebuilding, or adjacent industry experience strongly preferred.

Core Competencies

• Proven success in full-stack marketing high-stakes PR strategy.
• Strong media relations with active journalist network.
• Excellent crisis management and strategic messaging capabilities.
• Exceptional verbal/written communication and executive presence.
• Strong command of digital, traditional, and analytics-driven marketing.
• Team builder with budget ownership and operational discipline.

Personal Attributes

• Visionary yet execution-focused.
• Entrepreneurial, adaptable, and relentless in pursuit of growth.
• Strong integrity, calm under pressure, and naturally persuasive.
• Exceptional relationship-builder internally and externally.

Bonus Experience

• Familiarity with sustainable/green housing marketing.
• Customer journey mapping and CX strategy.
• Recognized or awarded for marketing/PR excellence.