Performance Marketing Manager

Air is a Creative Ops System for creative teams. Our product automates the mindless tasks that creatives and marketers do every day to manage content and unlocks creativity through image recognition, automated versioning, and approval workflows. We launched in March 2021 and have raised $70m from world-class venture capital groups including Avenir, Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.

This role requires in-office attendance at least 3 days/week in New York City.

The Role

This role will own Air’s paid growth engine end-to-end: building a predictable, efficient pipeline of qualified demos while scaling self-serve signups as PLG investment grows. They will set channel strategy, budget, and measurement, connect spend to pipeline and revenue with clean attribution and real-time reporting, and continuously improve performance through disciplined experimentation across targeting, creative, and channel mix.

Core Responsibilities

Own paid media strategy and execution across all channels

• Own campaign strategy, setup, optimization, and reporting across LinkedIn, Google, Meta, and YouTube while testing and scaling emerging channels to unlock step-change growth.
• Hit monthly targets for demo-booked pipeline while scaling self-serve signup volume as PLG investment grows.
• Establish clear channel-level benchmarks (CPL, CP Meeting Booked, ROAS) and a reporting cadence that connects spend to pipeline and revenue.
• Maintain a live performance dashboard that gives leadership real-time visibility into channel efficiency, pacing, and pipeline contribution.
  
  

Drive creative strategy and production in partnership with the team

• Identify creative strategies that differentiate Air in a crowded feed and lead creative briefing for all paid channels — developing hypotheses about what will resonate across formats and audiences, not just requesting executions.
• Build a structured creative testing framework: concept → variant → measure → iterate, with clear signal thresholds before scaling.
• Partner closely with internal and external design paid creative reflects Air's brand voice and creative standards and maintain a creative learning log that documents experimentation.
  
  

Manage agency and contractor relationships

• Serve as the internal owner of agency and contractor relationships for paid media, ensuring output quality, accountability, and alignment with Air's strategy.
• Evaluate agency performance against agreed KPIs and escalate or restructure relationships as needed.
• Know when to bring work in-house vs. when external support adds leverage, and make a clear case for either.
• Hold regular reviews with agency and contractor partners, and keep internal stakeholders informed without creating unnecessary process overhead.
  
  

Build and optimize audience targeting and conversion infrastructure

• Own ICP targeting strategy across channels — building, refining, and testing audience segments that reflect Air's buyer profiles.
• Partner with Growth and Marketing Ops to ensure paid efforts are correctly tracked from click through to closed deal.
• Develop retargeting and nurture-via-paid strategies that extend the reach of content and lifecycle programs.
• Audit and own the full tracking stack for paid; flag gaps before they become reporting blind spots.
  
  

Requirements

• Experience: 4-7 years running B2B paid media programs with direct ownership of budget, campaign management, and pipeline goals—ideally in SaaS or a product-led growth context.
• Channel depth: Hands-on expertise across LinkedIn, Google (Search Display), and Meta. Familiarity with YouTube as an emerging performance channel. Not afraid to get in-platform.
• Technical rigor: Strong grasp of attribution, tracking infrastructure (UTMs, pixels, CRM sync), and analytics tooling. Comfortable pulling your own data, building your own reports, and generating out-of-the-box insights on optimization.
• Creative sensibility: Can write a compelling brief, identify a strong hook, and articulate why one creative direction will outperform another — not just optimize what's already running. Understands the difference between efficient creative and brand-killing creative.
• Commercial instinct: Thinks in terms of pipeline and revenue, not vanity metrics. Knows how to make the case for spend and how to cut what isn't working.
• Operating style: Highly autonomous, detail-oriented, and comfortable managing both strategy and execution simultaneously. Works well with agencies and contractors without ceding strategic ownership.
  
  

How We Work at Air

• Act like a driver: Take initiative and ownership without waiting to be told.
• Work in public: Share ideas openly, get feedback early, and collaborate across teams.
• Play to win: Aim high and bring creativity, adaptability, and focus to your work.
• Say the hard thing: Give and receive feedback with clarity and respect.
• Disagree and commit: Debate honestly, then align quickly to move forward together.
  
  

Benefits

Why Air?

• Growth and Impact: Join a rapidly scaling company with a mission to transform the creative ops space. Your work will have a direct, tangible impact on [our ARR growth].
• Comprehensive Benefits: We offer competitive medical, dental, and vision insurance, along with dependent coverage. You’ll also enjoy a generous work-from-home stipend, professional development reimbursement, and unlimited vacation days.
• Commitment to Diversity: We believe in the power of diverse perspectives and strive to create an inclusive culture that welcomes individuals from all backgrounds and experiences.
• Competitive Compensation: The compensation range for this role is USD [$92,000 - $158,000] equity, commensurate with experience.
  
  

At Air, we’re committed to building a world-class team and helping every individual reach their full potential. If you're passionate about solving big problems and growing with an innovative company, we’d love to meet you!