What are the responsibilities and job description for the Performance Marketing Manager position at Zealthy?
About Us:
At Zealthy, our mission is to make high-quality healthcare accessible to everyone, no matter their location. We are building the world’s largest and most trusted virtual healthcare platform, transforming how care is delivered to ensure anyone, anywhere, can receive the healthcare they need.
Founded by a healthcare entrepreneur with a proven track record, including scaling a previous company to a $5B valuation, Zealthy is positioned for sustainable growth as we rapidly scale to achieve our ambitious vision. Our unwavering commitment to quality and accessibility drives everything we do.
We are a team dedicated to serving our patients. While our in-person work culture runs Monday to Friday and typically extends beyond typical work hours, the true reward lies in the impact we create. Every team member is essential in building something groundbreaking. As a full-time team member, you won’t just shape the future of healthcare—you’ll also share in our success through equity ownership, because we believe that every contributor should be a literal and figurative owner of what we’re creating.
If you are not prepared to fully commit to your role and contribute to the goal of creating the world’s largest and highest quality telemedicine company by working in-person four days a week, please refrain from applying.
Join us and help redefine the future of healthcare.
The Role:
We are actively looking for a full-time Performance Marketing Manager. Please note that this is a full-time, in-person role based in New York, NY. If you are interested in remote or hybrid opportunities, this position may not be suitable for you.
What You'll Do:
- Develop and execute comprehensive performance marketing strategies across various digital channels, including but not limited to paid search, display advertising, social media, and email marketing.
- Collaborate with cross-functional teams to align marketing initiatives with overall business goals.
- Utilize analytics tools to track, measure, and report on key performance metrics.
- Regularly analyze campaign data to identify trends, insights, and areas for optimization.
- Manage and allocate budgets effectively across different marketing channels to maximize ROI.
- Plan and execute A/B tests to optimize ad creatives, landing pages, and other campaign elements.
- Implement advanced audience targeting strategies to reach and engage specific customer segments.
- Leverage data to refine and expand audience targeting for improved campaign effectiveness.
- Stay informed about industry trends, emerging technologies, and best practices in performance marketing.
- Continue to manage 3rd party vendors that enable compliance.
- You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including paid social and paid search
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
- You are a highly goal-oriented individual and have excellent communication skills
- You are open-minded, curious, and a strong problem solver
- Time Off: Paid vacation and sick leave, increasing with tenure. Flexible time off handled case-by-case.
- Holidays: Paid for major US holidays.
- Equity & Reviews: Equity ownership with regular performance reviews that can impact salary and/or equity.
- Health: Medical coverage provided. Other benefits to be revisited with plan renewal.